The secrets of SEO may seem as though they are a science practiced only by the technically adept, but the truth is that there are many things business owners can do to help their search result rankings even with the most basic of technical skills. But is it worth it? It’s always a healthy choice to take a critical look at any business strategy before investing.
SEO Strategy
Outdated SEO Practices You Should Avoid
Getting your website to climb the rankings in the Google search is impossible without SEO nowadays. Unfortunately, there are many websites and business owners who still use outdated SEO practices.
Some of them used to be SEO best practices, and then Google released an update that left them in the dust. Some of the practices were always black hat SEO (not allowed) and were designed to game the system. Today, you can’t have a successful SEO strategy without offering quality to the visitors. To help you do that, let’s look at some outdated SEO practices you should avoid:
3 Pillars of Successful SEO
Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
What If Your Domain Has a Bad History?
Choosing a domain name is an integral part of your SEO strategy. It can be a powerful tool in your efforts to build your brand and make you stand out from the competition. However, to be successful at any type of brand building and website marketing, you need to ensure your site meets all the conditions for success. For some site owners, that might be a problem.
SEO for a New Business — Keys to Having Success
Coming up with an SEO strategy for a new business is no walk in the park. For the business owner, it often marks the start of a long process that may or may not yield results, depending on how well they know SEO basics or if they have a professional at their side.