How to Use Search Engine Marketing Effectively

How to Use Search Engine Marketing Effectively

Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

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How to Tie Social Media into Your Website

When was the last time you used a social media sharing button on a website?

Judging by how marketers are placing them, it was probably ages ago. It might give rise to the opinion that using social media for branding this way is never going to work for you. However, that’s not necessarily true.

When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.

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Best Ways to Create Powerful Inbound Links to Your Content

Climbing Google rankings is the ultimate goal of any website owner, regardless of their industry. If you’re writing content, one of the best ways to do that is through linking. Many website owners stop at internal linking, which is a powerful strategy. However, as is it a part of the SEO basics, it won’t give you mind-blowing results on its own. If you want to expand your linking strategy, you’ll have to get some inbound links – and make them useful, too. Here’s how you can create powerful incoming links to your content and improve your SEO ranking.

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