In recent years, we’ve heard more and more about the rise of video, especially in content marketing. It’s the most popular medium to consume content through. It is comfortable and convenient for the target audience in the majority of cases. Another significant benefit is that videos are more memorable, as us humans have a better recall of visual content.
In the battle for better Google search results, every little detail helps. If you cover the SEO basics, you’ll be on the right track, but there’s always more you can do. The beauty of SEO is that there’s a never-ending process of learning, and even the smallest of SEO tips can work wonders for your overall results.
One such tip is
When you type your company’s name into Google, what are the first results you see? Try it! The same question goes for a hidden search, since your regular results may be affected by your browsing history. If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.
In SEO Checklist Part 1(last week), we covered some SEO basics and technicalities that you should keep in mind before your website even goes live. However, we have not touched content-related SEO or on-page SEO yet, because it’s a broad topic with many things to implement.
Both technical and off-page SEO contribute to your rankings. Although, on-page SEO will make or break your website in the SERPs, it is also one of the main reasons why
Every website owner’s goal is to climb the ranks on Google. PPC (Pay-Per-Click) ads are an good option to get traffic quickly, but if you wish to achieve steady traffic growth, SEO is mandatory.
However, there are plenty of SEO tips to consider and implement when it comes to your website optimization.
