How to Tie Social Media into Your Website

When was the last time you used a social media sharing button on a website?

Judging by how marketers are placing them, it was probably ages ago. It might give rise to the opinion that using social media for branding this way is never going to work for you. However, that’s not necessarily true.

When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.

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Best Ways to Create Powerful Inbound Links to Your Content

Climbing Google rankings is the ultimate goal of any website owner, regardless of their industry. If you’re writing content, one of the best ways to do that is through linking. Many website owners stop at internal linking, which is a powerful strategy. However, as is it a part of the SEO basics, it won’t give you mind-blowing results on its own. If you want to expand your linking strategy, you’ll have to get some inbound links — and make them useful, too. Here’s how you can create powerful incoming links to your content and improve your SEO ranking.

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Reputation Management SEO for Your Company

Reputation Management SEO for Your CompanyWhen you type your company’s name into Google, what are the first results you see? Try it!  The same question goes for a hidden search, since your regular results may be affected by your browsing history.  If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.

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SEO Checklist — Part 2 of 2

SEO Checklist — Part 2 of 2In SEO Checklist Part 1(last week), we covered some SEO basics and technicalities that you should keep in mind before your website even goes live. However, we have not touched content-related SEO or on-page SEO yet, because it’s a broad topic with many things to implement.

Both technical and off-page SEO contribute to your rankings. Although, on-page SEO will make or break your website in the SERPs, it is also one of the main reasons why

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