Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

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Digital marketing is a broad term that encompasses different types of online advertising, such as Facebook advertising, other social media advertising, content marketing, email marketing, and so much more. In this day and age, brands and marketing campaigns focus hard on their online presence because people spend a lot of their time on the internet, whether for work or leisure.

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SEO and SEM are two terms that you often encounter in regards to internet marketing. People tend to confuse them and use them interchangeably without understanding the difference.

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The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit.

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