The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit. So how does search engine marketing play a key role in supporting the goals of the website owner?
Junk removal is a competitive industry; with one giant company and many smaller, more localized players. Whether you are buying a franchise, starting a junk removal business on your own or joining one of the hundreds of other local, regional and national waste management companies, your marketing and advertising efforts have a direct impact on potential revenue.
Can the small, local junk removers compete with the million-dollar budget of the “Big Guy”? You bet they can! And they do.
The Dunford Group consults with companies every day about the best way to spend their on-line marketing dollars. I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.
Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.
One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.
Digital marketing is a broad term that encompasses different types of online advertising, such as Facebook advertising, other social media advertising, content marketing, email marketing, and so much more. In this day and age, brands and marketing campaigns focus hard on their online presence because people spend a lot of their time on the internet, whether for work or leisure.
SEO and SEM are two terms that you often encounter in regards to internet marketing. People tend to confuse them and use them interchangeably without understanding the difference.
The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit.
SEO is one of those buzzwords that many have heard, but few understand. SEO, or “search engine optimization,” is a key strategy that any aspiring online marketer must master to get results. Getting good at SEO is a process that takes a lot of time and effort, and even then,
Google is no stranger to making changes to how their search works, and every SEO expert needs to keep up. Most recently, they introduced Search Journeys, which have already begun to make things slightly more complicated for SEO optimization.
Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
