Google is no stranger to making changes to how their search works, and every SEO expert needs to keep up. Most recently, they introduced Search Journeys, which have already begun to make things slightly more complicated for SEO optimization.
Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
When was the last time you used a social media sharing button on a website?
Judging by how marketers are placing them, it was probably ages ago. It might give rise to the opinion that using social media for branding this way is never going to work for you. However, that’s not necessarily true.
When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.
When it comes to search engine optimization services, many businesses often find themselves reluctant to dive into this area. Although SEO marketing is one of the best things one can do for their business growth, some business owners don’t think it’s worth paying for — or even doing.
Climbing Google rankings is the ultimate goal of any website owner, regardless of their industry. If you’re writing content, one of the best ways to do that is through linking. Many website owners stop at internal linking, which is a powerful strategy. However, as is it a part of the SEO basics, it won’t give you mind-blowing results on its own. If you want to expand your linking strategy, you’ll have to get some inbound links — and make them useful, too. Here’s how you can create powerful incoming links to your content and improve your SEO ranking.
In recent years, we’ve heard more and more about the rise of video, especially in content marketing. It’s the most popular medium to consume content through. It is comfortable and convenient for the target audience in the majority of cases. Another significant benefit is that videos are more memorable, as us humans have a better recall of visual content.
In the battle for better Google search results, every little detail helps. If you cover the SEO basics, you’ll be on the right track, but there’s always more you can do. The beauty of SEO is that there’s a never-ending process of learning, and even the smallest of SEO tips can work wonders for your overall results.
One such tip is
When you type your company’s name into Google, what are the first results you see? Try it! The same question goes for a hidden search, since your regular results may be affected by your browsing history. If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.
In SEO Checklist Part 1(last week), we covered some SEO basics and technicalities that you should keep in mind before your website even goes live. However, we have not touched content-related SEO or on-page SEO yet, because it’s a broad topic with many things to implement.
Both technical and off-page SEO contribute to your rankings. Although, on-page SEO will make or break your website in the SERPs, it is also one of the main reasons why
Every website owner’s goal is to climb the ranks on Google. PPC (Pay-Per-Click) ads are an good option to get traffic quickly, but if you wish to achieve steady traffic growth, SEO is mandatory.
However, there are plenty of SEO tips to consider and implement when it comes to your website optimization.