Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.
One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.
Digital marketing is a broad term that encompasses different types of online advertising, such as Facebook advertising, other social media advertising, content marketing, email marketing, and so much more. In this day and age, brands and marketing campaigns focus hard on their online presence because people spend a lot of their time on the internet, whether for work or leisure.
The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit.
SEO is one of those buzzwords that many have heard, but few understand. SEO, or “search engine optimization,” is a key strategy that any aspiring online marketer must master to get results. Getting good at SEO is a process that takes a lot of time and effort, and even then,
Google is no stranger to making changes to how their search works, and every SEO expert needs to keep up. Most recently, they introduced Search Journeys, which have already begun to make things slightly more complicated for SEO optimization.
Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
When was the last time you used a social media sharing button on a
Judging by how marketers are placing them, it was probably ages ago. It
might give rise to the opinion that using social media for branding this way is
never going to work for you. However, that’s not necessarily true.
When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.
When it comes to search engine optimization services, many businesses often find themselves reluctant to dive into this area. Although SEO marketing is one of the best things one can do for their business growth, some business owners don’t think it’s worth paying for – or even doing.
Climbing Google rankings is the ultimate goal of any website owner, regardless of their industry. If you’re writing content, one of the best ways to do that is through linking. Many website owners stop at internal linking, which is a powerful strategy. However, as is it a part of the SEO basics, it won’t give you mind-blowing results on its own. If you want to expand your linking strategy, you’ll have to get some inbound links – and make them useful, too. Here’s how you can create powerful incoming links to your content and improve your SEO ranking.