Video, it has been said, is the new text. I agree.
There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.
I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.
Industry experts agree that your “on-page web site optimization” (aka on-page SEO) contributes up to 30% of the value that is ascribed to getting your web pages listed on page one of the search engine results page (SERP). Page one is the ultimate goal for every business owner I speak to in a day. So I thought I would break down “on-page optimization” to it’s basic parts. Today I’ll cover how visible your web site is to search engines and common errors to watch out for.
On-page optimization refers to everything on your site that you can control and therefore having a properly functioning site signals to the search engines that you have invested the right amount of time and resources to show you are a site that deserves a visitor. You should have an approximate idea of how many pages are contained on your site.
So, I’m taking a Digital Strategy Course at the University of Toronto and during our class last night, my group of six people had to make a two minute video. Sounds easy…right?
Another way to put this: in 120 minutes we had to conceive a video concept, we had to write a script, we had to shoot the video (we used an iphone 5s), we had to edit and blend in background sound, add the credits (we used Mac’s iMovie) and upload the final product to a YouTube channel that we also created during class. In short,