What Will Content For Your Website Be Like In 100 Years?

Content in 100 years Rob DunfordAfter making a recent visit to the website of the Museum of Natural History, I was struck by how the human body has changed over the past few hundred years. We know that average body height has steadily risen since the 17th century, mainly because of improvements in nutrition and quality of life – but just imagine what humans will look like in 100 years after industrial work is given over to robots and machines!

As is usually the case, my thoughts circled back round to SEO. How will SEO marketing change in the next century, I wondered? How will content for your website look after all the major trends we are predicting now have come and gone?

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How to Solve the Biggest Problems When Writing for Search?

Writing for Search SEO Toronto

A lot has changed for SEO consultants over the years. It used to be that backlinking in whatever form or fashion you could produce them was the norm. Also, before Google announced Rankbrain in 2015, it was a much different process to rank for keywords. While publishing a site full of meaningful and in-depth content is always the goal, it was easier back then for some SEO services to advertise and utilize bad practices (like keyword stuffing) to get a higher rank.

Now that Google has adjusted their algorithm to deal with “blackhat” link building and keyword stuffing, attention has turned to content as the means for keyword ranking and link building. Writing for search comes with its own set of challenges – namely, picking keywords that are achievable to rank for you in your niche, writing better content than competitors in your niche, and getting authentic backlinks to blog articles. However, if done correctly, writing effectively for search can improve site rank like nothing else.

Problem  – Ineffective Keyword Research

We all want to rank for the high-volume keywords in a niche, but the reality for small and medium-sized business owners is that

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Digital Marketing in the Greater Toronto Area for Service Companies



Digital marketing for service companies in the GTA can be a very power way of generating new business.  Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts.  I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.

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Businesses Perfect for Online Marketing

Digital MarketingDoes search engine optimization (SEO) work for all businesses?  To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.  By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …

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Adding Your Company to Profile Canada Directory, for free, in 3 easy steps!

With Profile Canada, help your business improve your search engine ranking.

Profilecanada.com is a well respected directory site listing over 1 million Canadian businesses.  The online directory is used by tens of thousands of people each month to find and contact businesses for their offered services.  Google loves ProfileCanada.com and the businesses listed there because the directory is considered an authority site as it has been around for a long time.

Primarily for Canadian service companies (manufacturers try http://www.ctidirectory.com), ProfileCanada.com is a great place to list your business to help people find you in Google search.

The best part of Profile Canada is that your listing is free!!  List my company in Profile Canada or 

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Gone Phishing, Spear Phishing and Whaling

Photo Cred – uwindsor.ca

Last night I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint.  The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals.  It was also suggested we share what we learned here tonight, so I am posting this for my Blog readers and will share as much as I can.

The presenter, Ryan Duquette of Hexigent Consulting, told a packed house and a live webinar group that Phishing (pronounced like “fishing”) is a form of fraud where an attacker masquerades as a trustworthy entity to gain information from a potential victim.

This information can include things such as logon credentials,

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On-Page or On Site Search Engine Opimization (SEO) – Meta Tagging Issues

Last post I wrote about your web sites on-page visibility and this week I want to dig deeper into the meta and title elements (tags) on your site.

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

Meta Tag in search result sample
Image Cred: https://moz.com/learn/seo/title-tag

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Your Sites On-Page SEO – Visibility Issues

Industry experts agree that your “on-page web site optimization” (aka on-page SEO) contributes up to 30% of the value that is ascribed to getting your web pages listed on page one of the search engine results page (SERP). Page one is the ultimate goal for every business owner I speak to in a day.  So I thought I would break down “on-page optimization” to it’s basic parts. Today I’ll cover how visible your web site is to search engines and common errors to watch out for.

magnifying-visibility issues seo
Photo cred: pixabay.com/…magnifying-41355_960_720.png

On-page optimization refers to everything on your site that you can control and therefore having a properly functioning site signals to the search engines that you have invested the right amount of time and resources to show you are a site that deserves a visitor. You should have an approximate idea of how many pages are contained on your site.

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My Day at the Office

bringyourkidstowork day (Please Welcome my Guest Blogger Olivia)

As part of #bringyourkidstowork day I went to work with my dad. He works with the MacRAE’s Marketing team in Mississauga and I was able to follow in his footsteps throughout the day.

If I know one thing, nothing they teach you in grade nine prepares you for an office job.

My classes at school are an hour and a half long and I move around four floors in the course of one day.  My dad on the other hand, has

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Top 5 Ways to Optimize Your Off Page Performance

Photo Cred: http://dontpunchaclock.blogspot.ca/

So, you built a beautiful optimized web site and now it’s time to sit back and let the leads roll in.  Maybe that worked 2 years ago, but not likely today.  Online marketing is an ongoing event that must show continual change and improvement.

You need to think about your off page optimization.  Your competitors are probably thinking about this and so should you.  I’m talking about your search engine optimization (SEO) strategies away from your web site and how they

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