Digital Marketing in the Greater Toronto Area for Service Companies

Search-Engine-Google-Yahoo-Bing

 

Digital marketing for service companies in the GTA can be a very power way of generating new business.  Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts.  I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.

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Businesses Perfect for Online Marketing

Digital MarketingDoes search engine optimization (SEO) work for all businesses?  To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.  By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …

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Adding Your Company to Profile Canada Directory, for free, in 3 easy steps!

With Profile Canada, help your business improve your search engine ranking.

Profilecanada.com is a well respected directory site listing over 1 million Canadian businesses.  The online directory is used by tens of thousands of people each month to find and contact businesses for their offered services.  Google loves ProfileCanada.com and the businesses listed there because the directory is considered an authority site as it has been around for a long time.

Primarily for Canadian service companies (manufacturers try http://www.ctidirectory.com), ProfileCanada.com is a great place to list your business to help people find you in Google search.

The best part of Profile Canada is that your listing is free!!  List my company in Profile Canada or 

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Gone Phishing, Spear Phishing and Whaling

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Photo Cred – uwindsor.ca

Last night I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint.  The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals.  It was also suggested we share what we learned here tonight, so I am posting this for my Blog readers and will share as much as I can.

The presenter, Ryan Duquette of Hexigent Consulting, told a packed house and a live webinar group that Phishing (pronounced like “fishing”) is a form of fraud where an attacker masquerades as a trustworthy entity to gain information from a potential victim.

This information can include things such as logon credentials,

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On-Page or On Site Search Engine Opimization (SEO) – Meta Tagging Issues

Last post I wrote about your web sites on-page visibility and this week I want to dig deeper into the meta and title elements (tags) on your site.

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

Meta Tag in search result sample
Image Cred: https://moz.com/learn/seo/title-tag

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Your Sites On-Page SEO – Visibility Issues

Industry experts agree that your “on-page web site optimization” (aka on-page SEO) contributes up to 30% of the value that is ascribed to getting your web pages listed on page one of the search engine results page (SERP). Page one is the ultimate goal for every business owner I speak to in a day.  So I thought I would break down “on-page optimization” to it’s basic parts. Today I’ll cover how visible your web site is to search engines and common errors to watch out for.

magnifying-visibility issues seo
Photo cred: pixabay.com/…magnifying-41355_960_720.png

On-page optimization refers to everything on your site that you can control and therefore having a properly functioning site signals to the search engines that you have invested the right amount of time and resources to show you are a site that deserves a visitor. You should have an approximate idea of how many pages are contained on your site.

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My Day at the Office

bringyourkidstowork day (Please Welcome my Guest Blogger Olivia)

As part of #bringyourkidstowork day I went to work with my dad. He works with the MacRAE’s Marketing team in Mississauga and I was able to follow in his footsteps throughout the day.

If I know one thing, nothing they teach you in grade nine prepares you for an office job.

My classes at school are an hour and a half long and I move around four floors in the course of one day.  My dad on the other hand, has

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Top 5 Ways to Optimize Your Off Page Performance

Photo Cred: http://dontpunchaclock.blogspot.ca/

So, you built a beautiful optimized web site and now it’s time to sit back and let the leads roll in.  Maybe that worked 2 years ago, but not likely today.  Online marketing is an ongoing event that must show continual change and improvement.

You need to think about your off page optimization.  Your competitors are probably thinking about this and so should you.  I’m talking about your search engine optimization (SEO) strategies away from your web site and how they

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On-Page or On Site Search Engine Opimization (SEO) – Keywords

keywords
Image Credit: http://www.truelancer.com

MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars.  When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.

Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site.  Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching.  There are many tools to help you in this task.  Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you

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Offering Small Biz Fractional Employment: Consultants, is this right for you? #yaGottaLoveMarketing

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Fractional Employee
Photo Cred: zena-xina.deviantart.com

If small business services are what you like to offer then getting consistent work as an online marketing consultant is a challenging task and getting work that you truly enjoy is the most challenging of all.

First step, figure out what you love to do.  Then figure out how to do it every day.   #yaGottaLoveMarketing

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