Social Media Outreach for B2B – Great for Branding, Not So Good for Revenue

Social Media Outreach for B2B - Great for Branding, Not So Good for RevenueSocial media is seen as a marketing tool that is extremely beneficial for B2C companies, but one that B2Bs struggle with.  It’s not true that B2B companies cannot enjoy success from social media, but the benefits they can reap from it are a bit different.  For B2B companies, social media is great for branding, but not that effective at bringing in immediate revenue.

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