Social Media Trends Expected in 2020

Social Media Trends Expected in 2020

Social media trends can rarely stay the same every year. The main theme for brands in 2020: Rethink what “success” means for your social media marketing.

Companies today need to find a balance between making sense of their statistics while finding new ways to engage with the audience. There’s probably a no better time than now to reflect on your social media strategy moving forward.

Here are the best social media strategy steps to take this year.

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Social Media Outreach for B2B – Great for Branding, Not So Good for Revenue

Social Media Outreach for B2B - Great for Branding, Not So Good for RevenueSocial media is seen as a marketing tool that is extremely beneficial for B2C companies, but one that B2Bs struggle with.   It’s not true that B2B companies cannot enjoy success from social media, but the benefits they can reap from it are a bit different.   For B2B companies, social media is great for branding, but not that effective at bringing in immediate revenue.

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