Best Practices for Using Hashtags

Do you use hashtags when you’re on social media? Hashtags originated on Twitter and quickly spread out on to become an integral part of every social media marketing strategy. Hashtags (when done right) can be a powerful tool for generating exposure and engaging the right kind of audience on social media. But do you know how to use hashtags properly?

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Here are a few ideas on how to get the most out of using hashtags to promote your content.

  1. Keep Your Hashtags Short

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5 Common Misconceptions about Local SEO

5 Common Misconceptions about Local SEO

There are a lot of misconceptions and myths about SEO. People tend to misinterpret it due to the very nature of the strategy because search engines like Google don’t publish their algorithm functionality or search criteria. When trying to determine what causes particular content to rank better, good results are pretty open to discussion, which leads to questionable evidence and ambiguity. Let’s put an end to some of the most common misconceptions about local SEO..

  1. Local SEO is National SEO with Local Terms

This  is correct, to a certain extent because local SEO works with a separate algorithm from the national SEO foundation. For example, when a location is shared automatically, or a user includes a city or region (geographic indicator), there is a local 3-pack that appears at the top of the SERP.  You can’t achieve these three top positions with a few extra keywords and traditional national SEO campaign. Local SEO uses separate ranking criteria and provides a different set

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Why Should My Website Be the Centre of My Digital Universe?

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When you think about keys to success in business, one fundamental feature stands out: an ability to effectively communicate the value of your brand to a target audience.

All internet marketing focuses on this pursuit. To reach a target audience, marketers need a central platform to build outreach campaigns around. In other words, they need an optimized website.

Without a stable site anchoring the constellation of your digital identities – social media accounts, email marketing, advertisement, etc. – it will be difficult to retain existing customers, reach new audiences, or generate the kind of website ranking you need to stay relevant.

Here are four particular reasons why your website needs to be the center of your digital universe:

  1. Search Engine Marketing is All About First Impressions

Making a strong first impression is

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3 Things About Search Engine Marketing Your Boss Wants to Know

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For a business owner looking to hit sales targets on a budget, what matters is results. When it comes to digital marketing, one of the most effective ways to increase growth is through search engine marketing (SEM).

What is SEM? SEO vs. SEM

Plenty has been written about the differences between search engine optimization (SEO) and SEM, and the merits of each for small to mid-sized businesses. The truth is

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