Why Should My Website Be the Centre of My Digital Universe?

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When you think about keys to success in business, one fundamental feature stands out: an ability to effectively communicate the value of your brand to a target audience.

All internet marketing focuses on this pursuit. To reach a target audience, marketers need a central platform to build outreach campaigns around. In other words, they need an optimized website.

Without a stable site anchoring the constellation of your digital identities – social media accounts, email marketing, advertisement, etc. – it will be difficult to retain existing customers, reach new audiences, or generate the kind of website ranking you need to stay relevant.

Here are four particular reasons why your website needs to be the center of your digital universe:

  1. Search Engine Marketing is All About First Impressions

Making a strong first impression is

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3 Things About Search Engine Marketing Your Boss Wants to Know

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For a business owner looking to hit sales targets on a budget, what matters is results. When it comes to digital marketing, one of the most effective ways to increase growth is through search engine marketing (SEM).

What is SEM? SEO vs. SEM

Plenty has been written about the differences between search engine optimization (SEO) and SEM, and the merits of each for small to mid-sized businesses. The truth is

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