When you think about keys to success in business, one fundamental feature stands out: an ability to effectively communicate the value of your brand to a target audience.
All internet marketing focuses on this pursuit. To reach a target audience, marketers need a central platform to build outreach campaigns around. In other words, they need an optimized website.
Without a stable site anchoring the constellation of your digital identities – social media accounts, email marketing, advertisement, etc. – it will be difficult to retain existing customers, reach new audiences, or generate the kind of website ranking you need to stay relevant.
Here are four particular reasons why your website needs to be the center of your digital universe:
- Search Engine Marketing is All About First Impressions
Making a strong first impression is