If you think that website design doesn’t matter for your PPC ad campaign results, think again. Even though it might not seem like the two are firmly connected, there are certain customer expectations your website needs to meet for your business to be taken seriously.
Pay Per Click advertising is easy to start with, but proper PPC management is an incredibly elaborate task that takes skill. To create the best possible client experience, the marketer in charge of PPC ads must have complete understanding of their target audience as well as best marketing practices. Additionally, if you wish paid search to pay off for you, you have to transform your website into a lean sales funnel with a well-defined target audience in mind.
For an online marketing company, a PPC remarketing campaign is an opportunity — but this doesn’t mean it will always pay off for a business. Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site (more)…In the pay per click arena, it’s all about numbers, results, calculations and careful consideration of the customer and their buyer’s journey. PPC marketing is a proper way to achieve results fast, but if it’s not as efficient as you’d like, you might consider remarketing.
There’s a distinct learning curve to Google Ads, which can be disconcerting to small business owners. How are you going to set up your new campaign? How much should you pay per impression? There’s no end to the questions.
Who has the time to learn an entirely new skill from scratch while trying to run a business?
Hiring help to manage online advertising is always an option because the problem is many business owners aren’t aware of the capabilities of PPC ads. One of the most useful features of Google Ads, especially within the Google Display Network, is undoubtedly retargeting. Let’s have a look at retargeting in more detail, as well as why you should use it.
For business owners who are starting with their digital marketing efforts, choosing an advertising platform can be agonizing. When your marketing budget isn’t expansive enough to cover experimentation with all of them, you need to make a choice.
More often than not, that choice comes down to whether you should use Google AdWords or Facebook ads. Both platforms have their distinct advantages and differences. But what are they and how do you choose which platform is right for you?