Social media is seen as a marketing tool that is extremely beneficial for B2C companies, but one that B2Bs struggle with. It’s not true that B2B companies cannot enjoy success from social media, but the benefits they can reap from it are a bit different. For B2B companies, social media is great for branding, but not that effective at bringing in immediate revenue.
For business owners who are starting with their digital marketing efforts, choosing an advertising platform can be agonizing. When your marketing budget isn’t expansive enough to cover experimentation with all of them, you need to make a choice.
More often than not, that choice comes down to whether you should use Google AdWords or Facebook ads. Both platforms have their distinct advantages and differences. But what are they and how do you choose which platform is right for you?