Social media monitoring may seem like an impossible task to do on your own. With so many social media networks, users and daily posts, how and why would you keep track of it?
When was the last time you used a social media sharing button on a website?
Judging by how marketers are placing them, it was probably ages ago. It might give rise to the opinion that using social media for branding this way is never going to work for you. However, that’s not necessarily true.
When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.