Social Media Trends Expected in 2020

Social Media Trends Expected in 2020

Social media trends can rarely stay the same every year. The main theme for brands in 2020: Rethink what “success” means for your social media marketing.

Companies today need to find a balance between making sense of their statistics while finding new ways to engage with the audience. There’s probably a no better time than now to reflect on your social media strategy moving forward.

Here are the best social media strategy steps to take this year.

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How to Tie Social Media into Your Website

When was the last time you used a social media sharing button on a website?

Judging by how marketers are placing them, it was probably ages ago. It might give rise to the opinion that using social media for branding this way is never going to work for you. However, that’s not necessarily true.

When it comes to sharing, it’s perfectly logical why you’d want to have sharing buttons with your content. People like to share things they agree with, and by doing so, they increase your social proof. Everybody wins, except when your website optimization and setup is working against you. Let’s have a look at how to tie social media into your website and have the best B2B social media strategy possible.

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