When you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.
By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.
Up until now, businesses often created two versions of the company site — one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.
Diving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.
Local businesses need to know how to optimize for their specific area. Standing out in local searches is the best way to get the majority of queries and customers. However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in
Any SEO expert or content marketer will inevitably hear the question, “How long will it take for my website/webpage to reach the top of Google’s rankings?” Many of us have gotten used to getting what we pay for instantly, or at least in a couple of days. Services and goods are praised and valued for their speed and efficiency. It should come as no surprise that
The internet has completely changed the landscape of marketing. Information on anything you need is just a Google search away! With so much information readily available and sitting in our pockets, you can be sure that there is a lot of traffic generated. Online traffic is essentially the lifeblood of digital marketing. In order to get organic traffic on the internet,
If you are the owner of a business or company that is looking to reach customers over the internet, then it is essential to have a reliable SEO agency or digital marketing company that you can rely on. Having professionals in this field can provide a competitive edge over others. However,
Many SEO pros tend to solely focus on checking the boxes off their Google checklist, while forgetting the other side of the process – the human side. While keeping up to date with the technical aspects of a website is essential, keeping the user in mind is crucial. After all, the desired result is user interaction and conversion. Imagine
The way we browse the internet has turned into a fascinating process that both web developers and SEO professionals are constantly studying. Search engine marketing can bring enormous benefits, but today, the competitive edge your internet marketing provides has to be sharper than ever to make a significant difference.