Effectiveness of Quality Inbound Content Marketing!

If you work in digital marketing, you’ve undoubtedly heard of “inbound marketing” in your experiences and probable seen it in action several times.  Many marketers emphasize the significance of inbound marketing in their digital strategy. 

The basic functions of digital marketing are straightforward. Inbound marketing can be a cost-effective approach for attracting and converting customers in a budget friendly, ROI driven process.

But first, let us differentiate digital marketing from inbound marketing.

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Why is a Fast Loading Speed for Your Website a Must in Today’s Competitive Landscape?

A website can be very important in today’s business landscape, where many aspects of the sales cycle are online and digital.  In many ways, it can even help determine the success of your business.

However, having a website is not enough. It should have a good design, is easy to navigate, and should load on people devices quickly. These criteria should be present for your website to have a good website ranking.

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Why Did My Web Pages Get Deindexed by Google?

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Ever wondered why Google removes content from its index?  Google excludes web pages because they find that not every optimization is good.  Some content also does not provide a valuable answer for searchers.

In your continuous attempt to develop a business plan digital marketing, you need to establish an effective digital and online marketing strategy to avoid getting deindexed. In addition, improve your practices to prevent your website from being removed from Google search.

Sneaky Site Redirecting

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Is Your Business Perfect for Online Marketing?

Does search engine optimization (SEO) work for all businesses?   To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to spend a couple of hours on preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.   By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to advise how much time and effort (read expense) will be required and whether you can achieve the goals you have shared with them.

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I updated my website 3 years ago, should I update it now?

My clients and prospects often ask, “When should I update or redo my website?  Well, the answer is a bit complicated because to redo or not is determined based on a variety of elements.  Some of these elements can be measured and others that often are no more than just a feeling or preference. The short answer, call me to discuss. The slightly longer answer… you need to start by asking yourself a few basic questions.

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Can Trucking Businesses Succeed with Search Engine Optimization?

Digital Marketing for All Sorts of Trucking Companies

Short answer…absolutely!! (you may skip to the end and contact me for some help) or

Longer answer…Trucking companies can and do grow their businesses with digital marketing.  An SEO strategy is just as important as any other kind of business strategy, if not more so today.  In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.

SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines.  It is one of the most important aspects of any marketing plan for any business, including trucking.

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Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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