Choosing a domain name is an integral part of your SEO strategy. It can be a powerful tool in your efforts to build your brand and make you stand out from the competition. However, to be successful at any type of brand building and website marketing, you need to ensure your site meets all the conditions for success. For some site owners, that might be a problem.
Page loading speed is one of the most critical websites ranking factors, especially when we take into account the expansion of mobile browsing. Users want fast websites, or they’ll click away. According to Kissmetrics, 40% of people abandon a site if it takes longer than 3 seconds to load.
Internal linking knowledge is one of the website basics that every site owner should possess to be able to influence their web page ranking positively. However, it’s often an overlooked part of website optimization that can lead to lost ranking opportunities. Let’s have a look at some of the frequently seen internal linking don’ts and review why they’re a bad practice, as well as how you can fix them:
Keeping content on your website updated is an integral part of SEO website optimization. Google is continuously refining its algorithms and ranking best practices, so it’s good to keep your content up to date with that. Businesses who have very active internet marketing campaigns would especially benefit from not letting their material become outdated.
However, when it comes to getting content indexed and showing up in the SERPs, there are a few things to know. Let’s have a look at what indexing is and how you can get Google to index new content on your site:
Website optimization is an ever-important aspect of having an SEO website. As such, you need to optimize the site from time to time if you wish to keep it on a high level. However, many business owners aren’t sure where to start when it comes to website optimization. If you track your numbers, you’ll know whether you’re getting traffic to your site, but it’s a little trickier to determine where you could be doing better.
It’s effortless to make a landing page if you don’t care about the results you get. However, if you do, then it becomes a science. It is because a landing page is one of the essential tools of content marketing, and it needs to be perfectly optimized to provide you with the results you need.
Not all businesses understand that,considering the insanely high bounce rates of landing pages in general, which go up to 90 percent. So what makes a great landing page? How can you optimize your landing pages so that they convert and make full use of your good website ranking?Let’s have a look at some tips:
Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.
In recent years, we’ve heard more and more about the rise of video, especially in content marketing. It’s the most popular medium to consume content through. It is comfortable and convenient for the target audience in the majority of cases. Another significant benefit is that videos are more memorable, as us humans have a better recall of visual content.
Marketing today would be impossible without a degree of automation. It is why marketers have been turning to integrate their CRM (Customer Relationship Management) software and marketing for better automation capabilities. However, it’s not enough to incorporate CRM and marketing platforms and expect
Any conversion strategy you can think of cannot happen if you don’t generate leads that it could convert. That’s one of the main goals of both sales and marketing — getting people interested in your product or service. However, that can be easier said than done, especially if you don’t have an SEO website optimized for that purpose. Why is getting more leads from your site so important?