My clients and prospects often ask, “When should I update or redo my website? Well, the answer is a bit complicated because to redo or not is determined based on a variety of elements. Some of these elements can be measured and others that often are no more than just a feeling or preference. The short answer, call me to discuss. The slightly longer answer… you need to start by asking yourself a few basic questions.
Short answer…absolutely!! (you may skip to the end and contact me for some help) or
Longer answer…Trucking companies can and do grow their businesses with digital marketing. An SEO strategy is just as important as any other kind of business strategy, if not more so today. In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.
SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines. It is one of the most important aspects of any marketing plan for any business, including trucking.
In 2020, it has never been more accurate to say that the breadth and regular posting of content on your website determines the quantity and quality of visitors who will find your site through search.
Content is still King! Long Live the King!
A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek. In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site. Very important!!
According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”
The Dunford Group consults with companies every day about the best way to spend their on-line marketing dollars. I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.
Are you running a Small Business? Landscaping, Home Services, Cleaning Supplies? Where do you start when deciding what to do with your website? Are you already online and want to update your website or are you going online for the first time?
When you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.
The best website audits focus on three key aspects of SEO: On-page, Off-page, and Technical. So what’s next?
Seniors are often not in the focus of digital marketing agencies. However, you need to ask yourself these questions:
- Does my company target customers who are older than 50 years?
- Am I advertising to this audience online?
- If the response to this question is no, you need to ask why not.
By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.
Up until now, businesses often created two versions of the company site — one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.
Diving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.