Can Trucking Businesses Succeed with Search Engine Optimization?

Digital Marketing for All Sorts of Trucking Companies

Short answer…absolutely!! (you may skip to the end and contact me for some help) or

longer answer…Trucking companies can and do grow their businesses with digital marketing.  An SEO strategy is just as important as any other kind of business strategy, if not more so today.  In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.

SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines.  It is one of the most important aspects of any marketing plan for any business, including trucking.

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Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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SEO Audit is Done, Now What?

SEO Audit is Done Now WhatWhen you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.

The best website audits focus on three key aspects of SEO: On-page, Off-page, and Technical.   So what’s next?

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What is Mobile First Indexing? Do I Need to Redo My Website?

What is Mobile First Indexing Do I Need to Redo My Website

By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.

Up until now, businesses often created two versions of the company site — one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.

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Google's Search Ranking and Things You Might Have Missed About It

Google's Search Ranking and Things You Might Have Missed About ItDiving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.

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Google’s Search Ranking and Things You Might Have Missed About It

Google's Search Ranking and Things You Might Have Missed About ItDiving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.

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