The internet has completely changed the landscape of marketing. Information on anything you need is just a Google search away! With so much information readily available and sitting in our pockets, you can be sure that there is a lot of traffic generated. Online traffic is essentially the lifeblood of digital marketing. In order to get organic traffic on the internet,
Many SEO pros tend to solely focus on checking the boxes off their Google checklist, while forgetting the other side of the process – the human side. While keeping up to date with the technical aspects of a website is essential, keeping the user in mind is crucial. After all, the desired result is user interaction and conversion. Imagine
The holiday season starts around Black Friday, and every year more
people take their shopping online. Considering that over $123 billion was spent
in 2018 on retail e-commerce, according to
Statista, holiday marketing seems like the way to go.
Keeping content on your website updated
is an integral part of SEO website
optimization. Google is continuously refining its algorithms and ranking best
practices, so it’s good to keep your content up to date with that. Businesses
who have very active internet marketing campaigns would especially benefit from
not letting their material become outdated.
However, when it comes to getting
content indexed and showing up in the SERPs, there are a few things to know.
Let’s have a look at what indexing is and how you can get Google to index new
content on your site:
Marketing today would be impossible without a degree of automation. It is why marketers have been turning to integrate their CRM (Customer Relationship Management) software and marketing for better automation capabilities. However, it’s not enough to incorporate CRM and marketing platforms and expect