
If you work in digital marketing, you’ve undoubtedly heard of “inbound marketing” in your experiences and probable seen it in action several times. Many marketers emphasize the significance of inbound marketing in their digital strategy.
The basic functions of digital marketing are straightforward. Inbound marketing can be a cost-effective approach for attracting and converting customers in a budget friendly, ROI driven process.
But first, let us differentiate digital marketing from inbound marketing.