Google’s Search Ranking and Things You Might Have Missed About It

Google's Search Ranking and Things You Might Have Missed About ItDiving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.

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Optimizing Your Location Page for “Near Me” Search

Optimizing Your Location Page for Near Me SearchLocal businesses need to know how to optimize for their specific area.   Standing out in local searches is the best way to get the majority of queries and customers.   However, there is a lot of confusion about what it takes to be number one in the local digital landscape.

The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in

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