Diving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.
Website Marketing
Optimizing Your Location Page for “Near Me” Search
Local businesses need to know how to optimize for their specific area. Standing out in local searches is the best way to get the majority of queries and customers. However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in
Warning Signs of a Bad SEO or Digital Agency
If you are the owner of a business or company that is looking to reach customers over the internet, then it is essential to have a reliable SEO agency or digital marketing company that you can rely on. Having professionals in this field can provide a competitive edge over others. However,
Think of Your User First and the Rest Will Follow
Many SEO pros tend to solely focus on checking the boxes off their Google checklist, while forgetting the other side of the process – the human side. While keeping up to date with the technical aspects of a website is essential, keeping the user in mind is crucial. After all, the desired result is user interaction and conversion. Imagine
What If Your Domain Has a Bad History?
Choosing a domain name is an integral part of your SEO strategy. It can be a powerful tool in your efforts to build your brand and make you stand out from the competition. However, to be successful at any type of brand building and website marketing, you need to ensure your site meets all the conditions for success. For some site owners, that might be a problem.