Is Your Business Perfect for Online Marketing?

Does search engine optimization (SEO) work for all businesses?   To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to spend a couple of hours on preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.   By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to advise how much time and effort (read expense) will be required and whether you can achieve the goals you have shared with them.

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I updated my website 3 years ago, should I update it now?

My clients and prospects often ask, “When should I update or redo my website?  Well, the answer is a bit complicated because to redo or not is determined based on a variety of elements.  Some of these elements can be measured and others that often are no more than just a feeling or preference. The short answer, call me to discuss. The slightly longer answer… you need to start by asking yourself a few basic questions.

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Google’s Search Ranking and Things You Might Have Missed About It

Google's Search Ranking and Things You Might Have Missed About ItDiving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.

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Google's Search Ranking and Things You Might Have Missed About It

Google's Search Ranking and Things You Might Have Missed About ItDiving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.

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Optimizing Your Location Page for “Near Me” Search

Optimizing Your Location Page for Near Me SearchLocal businesses need to know how to optimize for their specific area.   Standing out in local searches is the best way to get the majority of queries and customers.   However, there is a lot of confusion about what it takes to be number one in the local digital landscape.

The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in

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Optimizing Your Location Page for "Near Me" Search

Optimizing Your Location Page for Near Me SearchLocal businesses need to know how to optimize for their specific area.   Standing out in local searches is the best way to get the majority of queries and customers.   However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in

Continue reading

Optimizing Your Location Page for "Near Me" Search

Optimizing Your Location Page for Near Me SearchLocal businesses need to know how to optimize for their specific area.   Standing out in local searches is the best way to get the majority of queries and customers.   However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in

Continue reading