The internet has completely changed the landscape of marketing. Information on anything you need is just a Google search away! With so much information readily available and sitting in our pockets, you can be sure that there is a lot of traffic generated. Online traffic is essentially the lifeblood of digital marketing. In order to get organic traffic on the internet,
Website optimization for mobile is becoming more critical, which is a trend that has been underway for a while now. With mobile searches consistently representing 50% or more of all Internet traffic, according to Statista, Google’s prioritization of mobile comes as no surprise.
content is somewhat of a confusing topic in SEO. There are different precise
definitions and classifications of what it is. These differentiations can make
the subject too complicated for business owners who only want to do their basic SEO optimization and not have to worry about details.
Choosing a domain name is an integral part of your SEO strategy. It can be a powerful tool in your efforts to build your brand and make you stand out from the competition. However, to be successful at any type of brand building and website marketing, you need to ensure your site meets all the conditions for success. For some site owners, that might be a problem.
loading speed is one of the most critical websites ranking factors, especially
when we take into account the expansion of mobile browsing. Users want fast
websites, or they’ll click away. According to Kissmetrics, 40% of people abandon a site if it takes longer than 3 seconds
Internal linking knowledge is one of the website basics that every site owner should possess to be able to influence their web page ranking positively. However, it’s often an overlooked part of website optimization that can lead to lost ranking opportunities. Let’s have a look at some of the frequently seen internal linking don’ts and review why they’re a bad practice, as well as how you can fix them:
Keeping content on your website updated
is an integral part of SEO website
optimization. Google is continuously refining its algorithms and ranking best
practices, so it’s good to keep your content up to date with that. Businesses
who have very active internet marketing campaigns would especially benefit from
not letting their material become outdated.
However, when it comes to getting
content indexed and showing up in the SERPs, there are a few things to know.
Let’s have a look at what indexing is and how you can get Google to index new
content on your site:
Website optimization is an ever-important aspect of having an SEO website. As such, you need to optimize the site from time to time if you wish to keep it on a high level. However, many business owners aren’t sure where to start when it comes to website optimization. If you track your numbers, you’ll know whether you’re getting traffic to your site, but it’s a little trickier to determine where you could be doing better.
Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.
In recent years, we’ve heard more and more about the rise of video, especially in content marketing. It’s the most popular medium to consume content through. It is comfortable and convenient for the target audience in the majority of cases. Another significant benefit is that videos are more memorable, as us humans have a better recall of visual content.