Website optimization is an ever-important aspect of having an SEO website. As such, you need to optimize the site from time to time if you wish to keep it on a high level. However, many business owners aren’t sure where to start when it comes to website optimization. If you track your numbers, you’ll know whether you’re getting traffic to your site, but it’s a little trickier to determine where you could be doing better.
Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.
In recent years, we’ve heard more and more about the rise of video, especially in content marketing. It’s the most popular medium to consume content through. It is comfortable and convenient for the target audience in the majority of cases. Another significant benefit is that videos are more memorable, as us humans have a better recall of visual content.
Marketing today would be impossible without a degree of automation. It is why marketers have been turning to integrate their CRM (Customer Relationship Management) software and marketing for better automation capabilities. However, it’s not enough to incorporate CRM and marketing platforms and expect