The internet has completely changed the landscape of marketing. Information on anything you need is just a Google search away! With so much information readily available and sitting in our pockets, you can be sure that there is a lot of traffic generated. Online traffic is essentially the lifeblood of digital marketing. In order to get organic traffic on the internet,
Many SEO pros tend to solely focus on checking the boxes off their Google checklist, while forgetting the other side of the process – the human side. While keeping up to date with the technical aspects of a website is essential, keeping the user in mind is crucial. After all, the desired result is user interaction and conversion. Imagine
The way we browse the internet has turned into a fascinating process that both web developers and SEO professionals are constantly studying. Search engine marketing can bring enormous benefits, but today, the competitive edge your internet marketing provides has to be sharper than ever to make a significant difference.
Even the best SEO company has to pick its battles carefully. With SEO optimization being such a broad field, it’s essential to know where to focus the most effort for best results. Time is valuable, so invest it in implementing strategies that will have the most significant impact on your SEO ranking.
Website optimization for mobile is becoming more critical, which is a trend that has been underway for a while now. With mobile searches consistently representing 50% or more of all Internet traffic, according to Statista, Google’s prioritization of mobile comes as no surprise.
loading speed is one of the most critical websites ranking factors, especially
when we take into account the expansion of mobile browsing. Users want fast
websites, or they’ll click away. According to Kissmetrics, 40% of people abandon a site if it takes longer than 3 seconds
Internal linking knowledge is one of the website basics that every site owner should possess to be able to influence their web page ranking positively. However, it’s often an overlooked part of website optimization that can lead to lost ranking opportunities. Let’s have a look at some of the frequently seen internal linking don’ts and review why they’re a bad practice, as well as how you can fix them:
Website optimization is an ever-important aspect of having an SEO website. As such, you need to optimize the site from time to time if you wish to keep it on a high level. However, many business owners aren’t sure where to start when it comes to website optimization. If you track your numbers, you’ll know whether you’re getting traffic to your site, but it’s a little trickier to determine where you could be doing better.
It’s effortless to make a landing page if you don’t care about the results you get. However, if you do, then it becomes a science. It is because a landing page is one of the essential tools of content marketing, and it needs to be perfectly optimized to provide you with the results you need.
Not all businesses understand that,considering the insanely high bounce rates of landing pages in general, which go up to 90 percent. So what makes a great landing page? How can you optimize your landing pages so that they convert and make full use of your good website ranking?Let’s have a look at some tips: