By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.
Up until now, businesses often created two versions of the company site – one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.
Diving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.
Any SEO expert or content marketer will inevitably hear the question, “How long will it take for my website/webpage to reach the top of Google’s rankings?” Many of us have gotten used to getting what we pay for instantly, or at least in a couple of days. Services and goods are praised and valued for their speed and efficiency. It should come as no surprise that
The internet has completely changed the landscape of marketing. Information on anything you need is just a Google search away! With so much information readily available and sitting in our pockets, you can be sure that there is a lot of traffic generated. Online traffic is essentially the lifeblood of digital marketing. In order to get organic traffic on the internet,
Many SEO pros tend to solely focus on checking the boxes off their Google checklist, while forgetting the other side of the process – the human side. While keeping up to date with the technical aspects of a website is essential, keeping the user in mind is crucial. After all, the desired result is user interaction and conversion. Imagine
The way we browse the internet has turned into a fascinating process that both web developers and SEO professionals are constantly studying. Search engine marketing can bring enormous benefits, but today, the competitive edge your internet marketing provides has to be sharper than ever to make a significant difference.
Even the best SEO company has to pick its battles carefully. With SEO optimization being such a broad field, it’s essential to know where to focus the most effort for best results. Time is valuable, so invest it in implementing strategies that will have the most significant impact on your SEO ranking.
Website optimization for mobile is becoming more critical, which is a trend that has been underway for a while now. With mobile searches consistently representing 50% or more of all Internet traffic, according to Statista, Google’s prioritization of mobile comes as no surprise.
loading speed is one of the most critical websites ranking factors, especially
when we take into account the expansion of mobile browsing. Users want fast
websites, or they’ll click away. According to Kissmetrics, 40% of people abandon a site if it takes longer than 3 seconds
Internal linking knowledge is one of the website basics that every site owner should possess to be able to influence their web page ranking positively. However, it’s often an overlooked part of website optimization that can lead to lost ranking opportunities. Let’s have a look at some of the frequently seen internal linking don’ts and review why they’re a bad practice, as well as how you can fix them: