When was the last time you checked your website’s visits stats? How many of them came as a result of an organic search on Google?
You can use that information to determine how useful your current SEO digital strategy is for you. But don’t jump to conclusions, because organic search has undergone plenty of changes lately, and you may need to adjust.
Google is no stranger to making changes to how their search works, and every SEO expert needs to keep up. Most recently, they introduced Search Journeys, which have already begun to make things slightly more complicated for SEO optimization.
If you think that website design doesn’t matter for your PPC ad campaign results, think again. Even though it might not seem like the two are firmly connected, there are certain customer expectations your website needs to meet for your business to be taken seriously.
Getting your website to climb the rankings in the Google search is impossible without SEO nowadays. Unfortunately, there are many websites and business owners who still use outdated SEO practices.
Some of them used to be SEO best practices, and then Google released an update that left them in the dust. Some of the practices were always black hat SEO (not allowed) and were designed to game the system. Today, you can’t have a successful SEO strategy without offering quality to the visitors. To help you do that, let’s look at some outdated SEO practices you should avoid:
Any SEO expert worth their salt will tell you that SEO is an all-encompassing marketing discipline that keeps on changing. While SEO best practices may vary when it comes to specifics such as building website authority and creating content, it’s still good to know the basics.
Choosing a domain name is an integral part of your SEO strategy. It can be a powerful tool in your efforts to build your brand and make you stand out from the competition. However, to be successful at any type of brand building and website marketing, you need to ensure your site meets all the conditions for success. For some site owners, that might be a problem.
Page loading speed is one of the most critical websites ranking factors, especially when we take into account the expansion of mobile browsing. Users want fast websites, or they’ll click away. According to Kissmetrics, 40% of people abandon a site if it takes longer than 3 seconds to load.
Internal linking knowledge is one of the website basics that every site owner should possess to be able to influence their web page ranking positively. However, it’s often an overlooked part of website optimization that can lead to lost ranking opportunities. Let’s have a look at some of the frequently seen internal linking don’ts and review why they’re a bad practice, as well as how you can fix them:
Coming up with an SEO strategy for a new business is no walk in the park. For the business owner, it often marks the start of a long process that may or may not yield results, depending on how well they know SEO basics or if they have a professional at their side.
During SEO planning for your website, correctly managing the keyword research will be your foundation of success. It’s critical to get the keywords right and optimize your content for them if you want potential clients to be able to discover your business online.
