Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

Continue reading

What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

Video, it has been said, is the new text.  I agree.

There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.

I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.

Continue reading

How Can I Reach People When They're Not on Google?

Targeted Display Hits the Mark!!

We know that optimizing your website and implementing regular SEO services will help your company be found when someone is searching on Google for your goods and services.  What about when people are not on Google?

MacRAE’s Marketing is pleased to announce a new product offering for all our website, search engine optimization (SEO), pay per click (PPC) clients and prospects that we call Rapid Reach Targeted Display. 

Targeted Display (aka programmatic advertising) involves the presenting of display (image) advertising to a focused group of people when they are searching online.  Targeted display is branding

Where does Rapid Reach Targeted Display fit in with digital marketing today?

Continue reading

How to Use Search Engine Marketing Effectively

How to Use Search Engine Marketing Effectively

Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

Continue reading

The Pandemic Moved My Cheese…

Marketing has Changed – Digital Marketing Delivers

Here’s how you can succeed in these changing times when the pandemic moves your cheese:

Have you read the mini book “Who Moved My Cheese” by Spencer Johnson? I read it a few years ago (downloaded the audio book from the Toronto Public Library actually) and this short read (listen) really changed the way I look at life and business changes. Published in 1998, this 96-page primer sold 28 million copies and is truly relevant in our lives today, in 2020.

Continue reading