February 26, 2018February 26, 2018 Robert Dunford

3 Common Misconceptions About Search Engine Optimization (SEO)

A lot has been said about the importance of incorporating search engine optimization (SEO) techniques into an overall search strategy. But what does a search engine optimization strategy actually entail? Some business owners lump it into social media marketing and neglect the technical aspects of the job. Others make the assumption that since SEO is analytical it must be infallible, and is therefore be the only digital marketing service worth investing in. Both points of view are right in some respects, and wrong in others.

As one of the most influential digital marketing services in driving traffic to your site, it is important to separate fact from fiction in the organic search arena. Here are some common misconceptions about search engine optimizations that need to be cleared up before any effective work can get done:

Misconception #1 – SEO is like a makeover (just a “one-time-thing”)

October 25, 2017October 25, 2017 Robert Dunford

Digital Marketing in the Greater Toronto Area for Service Companies

Digital marketing for service companies in the GTA can be a very power way of generating new business. Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts. I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.

October 18, 2017October 19, 2017 Robert Dunford

Businesses Perfect for Online Marketing

Does search engine optimization (SEO) work for all businesses? To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO. By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …

October 3, 2017October 3, 2017 Robert Dunford

If You’re Not Using Bing Ads, You’re missing 14% of all online search in Canada!

bing-vs-google20copy-11351604 Bing vs AdWords – Should You Bother?

If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?

Are you using Google AdWords to drive relevant web traffic to your website? How is that working? Either way, read on.

According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great

May 3, 2017May 3, 2017 Robert Dunford

Adding Your Company to Profile Canada Directory, for free, in 3 easy steps!

With Profile Canada, help your business improve your search engine ranking.

Profilecanada.com is a well respected directory site listing over 1 million Canadian businesses. The online directory is used by tens of thousands of people each month to find and contact businesses for their offered services. Google loves ProfileCanada.com and the businesses listed there because the directory is considered an authority site as it has been around for a long time.

Primarily for Canadian service companies (manufacturers try http://www.ctidirectory.com), ProfileCanada.com is a great place to list your business to help people find you in Google search.

The best part of Profile Canada is that your listing is free!! List my company in Profile Canada or

February 3, 2017February 3, 2017 Robert Dunford

Ride To Conquer Cancer June 10 – 11 2017

rcto_logo17_rgb_horiz_2 — We will beat cancer in my lifetime!

Thank you to everyone who has donated to my Ride to Conquer Cancer!! Your support is needed and welcomed more than mere words can say. I am half way to my goal of raising $2,500. If you still plan to donate, please look at the bottom of this email for a link to do so.

Some of you have asked if you could join me and my team in the ride this year, so I am sending you this information just in case you also want to join us.

To sign up for the ride and earn $50 towards your fundraising goal (and mine) use this link: http://to17.conquercancer.ca/site/TRR?pg=tfind&fr_id=1581&fr_tm_opt=none&s_subsrc=2623333

I’m really excited about this years ride. Here is why I am so exciting…

January 13, 2017January 13, 2017 Robert Dunford

Gone Phishing, Spear Phishing and Whaling

Last night I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint. The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals. It was also suggested we share what we learned here tonight, so I am posting this for my Blog readers and will share as much as I can.

The presenter, Ryan Duquette of Hexigent Consulting, told a packed house and a live webinar group that Phishing (pronounced like “fishing”) is a form of fraud where an attacker masquerades as a trustworthy entity to gain information from a potential victim.

This information can include things such as logon credentials,

June 15, 2016February 13, 2018 Robert Dunford

Let HubSpot Inbound Digital Marketing Certification Make a BIG Difference in your Business

Have you built a website, but the leads just aren’t flowing in? Building your site is important foundation work to creating a successful 24 hours a day, lead generating source. To be most effective, your website needs visitors and to get visitors you need a plan!! This is where Inbound Marketing can make all the difference.

We speak to people every day who are “Do It Yourself” (DIY) style business leaders. These people are much more interested in learning how to create and implement an Inbound Marketing strategy than paying to outsource this service, so TorontoSEO.com has decided to help people learn how to DIY for Inbound Marketing with a training offer that is hard to ignore.

May 17, 2016June 29, 2016 Robert Dunford

Inbound Marketing with HubSpot

According to our partner, HubSpot, Inbound Marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

HubSpot ACCD Image

The backbone of your Inbound Marketing investment must be to create a plan that will Attract, Convert, Close and Delight people who are considering your products and services. Today, I would like to discuss the first stage of Inbound Marketing, the Attract Stage.

The Attract Stage of inbound marketing involves

February 5, 2016July 29, 2016 Robert Dunford

Inbound Marketing – Not All Inbound Links to Your Site are Created Equal in Value – Do you Have a Problem?

Linkbuilding — Image from commons.wikimedia.org

As the National Sales Manager at a mid-sized Inbound Marketing firm in Mississauga, Ontario, I often get asked about the importance of inbound links to your web site and the effects these links have on your Inbound Marketing success.

Are there “good” links to your website pages and “bad” or harmful inbound links?
What makes one link better than another link?
After all, aren’t all links created equal?

Assuming you want your website to generate new leads and opportunities for your company

Robert Dunford Digital Marketing Consultant

Getting found online is a Journey…not a Race