On-Page or On Site Search Engine Opimization (SEO) – Meta Tagging Issues

Last post I wrote about your web sites on-page visibility and this week I want to dig deeper into the meta and title elements (tags) on your site.

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

Meta Tag in search result sample
Image Cred: https://moz.com/learn/seo/title-tag

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Your Sites On-Page SEO – Visibility Issues

Industry experts agree that your “on-page web site optimization” (aka on-page SEO) contributes up to 30% of the value that is ascribed to getting your web pages listed on page one of the search engine results page (SERP). Page one is the ultimate goal for every business owner I speak to in a day.  So I thought I would break down “on-page optimization” to it’s basic parts. Today I’ll cover how visible your web site is to search engines and common errors to watch out for.

magnifying-visibility issues seo
Photo cred: pixabay.com/…magnifying-41355_960_720.png

On-page optimization refers to everything on your site that you can control and therefore having a properly functioning site signals to the search engines that you have invested the right amount of time and resources to show you are a site that deserves a visitor. You should have an approximate idea of how many pages are contained on your site.

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What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

video-64072_640
Image credit Pixabay

So, I’m taking a Digital Strategy Course at the University of Toronto and during our class last night, my group of six people had to make a two minute video.  Sounds easy…right?

Another way to put this: in 120 minutes we had to conceive a video concept, we had to write a script, we had to shoot the video (we used an iphone 5s), we had to edit and blend in background sound, add the credits (we used Mac’s iMovie) and upload the final product to a YouTube channel that we also created during class.  In short,

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My Day at the Office

bringyourkidstowork day (Please Welcome my Guest Blogger Olivia)

As part of #bringyourkidstowork day I went to work with my dad. He works with the MacRAE’s Marketing team in Mississauga and I was able to follow in his footsteps throughout the day.

If I know one thing, nothing they teach you in grade nine prepares you for an office job.

My classes at school are an hour and a half long and I move around four floors in the course of one day.  My dad on the other hand, has

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Top 5 Ways to Optimize Your Off Page Performance

Photo Cred: http://dontpunchaclock.blogspot.ca/

So, you built a beautiful optimized web site and now it’s time to sit back and let the leads roll in.  Maybe that worked 2 years ago, but not likely today.  Online marketing is an ongoing event that must show continual change and improvement.

You need to think about your off page optimization.  Your competitors are probably thinking about this and so should you.  I’m talking about your search engine optimization (SEO) strategies away from your web site and how they

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On-Page or On Site Search Engine Opimization (SEO) – Keywords

keywords
Image Credit: http://www.truelancer.com

MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars.  When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.

Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site.  Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching.  There are many tools to help you in this task.  Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you

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Offering Small Biz Fractional Employment: Consultants, is this right for you? #yaGottaLoveMarketing

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Fractional Employee
Photo Cred: zena-xina.deviantart.com

If small business services are what you like to offer then getting consistent work as an online marketing consultant is a challenging task and getting work that you truly enjoy is the most challenging of all.

First step, figure out what you love to do.  Then figure out how to do it every day.   #yaGottaLoveMarketing

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Equation for Success – Pay Per Lead (PPL) – Better Results than PPC

Pay Per Lead Dial it Up

Have you tried Google AdWords Pay Per Click (PPC) marketing?  You may have experienced great results or you may have had a similar experience to many others who paid for lots of clicks and had little, in the way of measurable sales results, to show for it.

If you are in the group that may be wary of the PPC money pit, you may want to take a look at the Pay Per Lead (PPL) online marketing program being offered by MacRAE’s Marketing Pay Per Lead .

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Small Business – Get Online Now!

Keep Calm
SME’s –  Get Online ASAP

Are you running a Small Business?  Where do you start when deciding what to do with your website?  Are you already online and want to update your website or are you going online for the first time?

If a website is new for you, get a basic site up asap.  Even if you plan to change it 100% later, get the site up now so you can give the search engines time to find it.  It will take 6 months before your site gets very much search engine attention, so just put up a single page now and start that clock ticking.

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