Here’s how you can succeed in these changing times when the pandemic moves your cheese:
Have you read the mini book “Who Moved My Cheese” by Spencer Johnson? I read it a few years ago (downloaded the audio book from the Toronto Public Library actually) and this short read (listen) really changed the way I look at life and business changes. Published in 1998, this 96-page primer sold 28 million copies and is truly relevant in our lives today, in 2020.
Social media trends can rarely stay the same every year. The main theme for brands in 2020: Rethink what “success” means for your social media marketing.
Companies today need to find a balance between making sense of their statistics while finding new ways to engage with the audience. There’s probably a no better time than now to reflect on your social media strategy moving forward.
When you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.
Online reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers. You can try to search for your brand on search engines manually, but you probably won’t find much information.
Google’s algorithm crawls your website and keeps these pages in their index so they can show up in search results for specific queries. You can check the Google Search Console (GSC) to see how many of your pages are in their index.
If you keep adding new content and keeping a valid sitemap, this number should keep rising. Unless, of course, if you intentionally delete some pages. However, if this number declines suddenly or over time, then you might have a problem.
When people want to learn more about your business, the first thing they will likely do is Google you. This is why you want them to see positive Google My Business (GMB) reviews.
The goal of reputation management is to ensure that the best stuff ever said about you or your organization is what people find. To do that, you need to ensure your website, social media accounts, and best GMB reviews rank highest when people search for you. Here’s what you can do with Google’s search result pages to optimize your online reputation.
By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.
Up until now, businesses often created two versions of the company site — one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.
Featured Snippet is a format that’s supposed to provide users with a direct and concise answer to their questions right on the SERP (without them having to click on a specific result). In other words, they’ve selected search results featured in a box on top of organic search results and below the ads.
Featured snippets are important for your SEO for two reasons. First, they present an opportunity to get more clicks from organic traffic without higher Google rankings. Second, they increase the number of no-click searches. When performing a search, you’ll likely see these featured snippets for all sorts of things, and it’s an opportunity you should target. But how to do it?