What to Consider in PPC Remarketing Campaigns

What to Consider in PPC Remarketing Campaigns

For an online marketing company, a PPC remarketing campaign is an opportunity — but this doesn’t mean it will always pay off for a business. Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site (more)…In the pay per click arena, it’s all about numbers, results, calculations and careful consideration of the customer and their buyer’s journey. PPC marketing is a proper way to achieve results fast, but if it’s not as efficient as you’d like, you might consider remarketing.

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Internal Linking: Do’s and Don’ts

Internal Linking Dos and Donts

In the world of SEO, certain practices are so essential that you won’t ever see a website that doesn’t utilize them. These things become necessary, as the competition online is flourishing. You can no longer hope to break through online obscurity without them. Internal linking is undoubtedly one of those practices, and it’s quite simple on the surface — add in a link into your content that leads to another page on your website, right?

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Reputation Management SEO for Your Company

Reputation Management SEO for Your CompanyWhen you type your company’s name into Google, what are the first results you see? Try it!  The same question goes for a hidden search, since your regular results may be affected by your browsing history.  If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.

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SEO Checklist — Part 2 of 2

SEO Checklist — Part 2 of 2In SEO Checklist Part 1(last week), we covered some SEO basics and technicalities that you should keep in mind before your website even goes live. However, we have not touched content-related SEO or on-page SEO yet, because it’s a broad topic with many things to implement.

Both technical and off-page SEO contribute to your rankings. Although, on-page SEO will make or break your website in the SERPs, it is also one of the main reasons why

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