Let HubSpot Inbound Digital Marketing Certification Make a BIG Difference in your Business

Have you built a website, but the leads just aren’t flowing in?  Building your site is important foundation work to creating a successful 24 hours a day, lead generating source.  To be most effective, your website needs visitors and to get visitors you need a plan!!  This is where Inbound Marketing can make all the difference.

We speak to people every day who are “Do It Yourself” (DIY) style business leaders.  These people are much more interested in learning how to create and implement an Inbound Marketing strategy than paying to outsource this service, so TorontoSEO.com has decided to help people learn how to DIY for Inbound Marketing with a training offer that is hard to ignore.

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Inbound Marketing with HubSpot

According to our partner, HubSpot, Inbound Marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

HubSpot ACCD Image


The backbone of your Inbound Marketing investment must be to create a plan that will Attract, Convert, Close and Delight people who are considering your products and services. Today, I would like to discuss the first stage of Inbound Marketing, the Attract Stage.

The Attract Stage of inbound marketing involves

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Inbound Marketing – Not All Inbound Links to Your Site are Created Equal in Value – Do you Have a Problem?

Image from commons.wikimedia.org

As the National Sales Manager at a mid-sized Inbound Marketing firm in Mississauga, Ontario, I often get asked about the importance of inbound links to your web site and the effects these links have on your Inbound Marketing success.

  • Are there “good” links to your website pages and “bad” or harmful inbound links? 
  • What makes one link better than another link?
  • After all, aren’t all links created equal?

Assuming you want your website to generate new leads and opportunities for your company

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Your Sites On-Page SEO – Content is King, Long Live the King!!

SEO-Content is King
Image Credit: http://www.envision-creative.com

The breadth and regular posting of content on your website determines the visitors who will find your site through search.

Content is still King! Long Live the King!

After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.

The most valuable areas to maximize the benefits of any content you put on your site is to:

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On-Page or On Site Search Engine Opimization (SEO) – Meta Tagging Issues

Last post I wrote about your web sites on-page visibility and this week I want to dig deeper into the meta and title elements (tags) on your site.

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

Meta Tag in search result sample
Image Cred: https://moz.com/learn/seo/title-tag

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Your Sites On-Page SEO – Visibility Issues

Industry experts agree that your “on-page web site optimization” (aka on-page SEO) contributes up to 30% of the value that is ascribed to getting your web pages listed on page one of the search engine results page (SERP). Page one is the ultimate goal for every business owner I speak to in a day.  So I thought I would break down “on-page optimization” to it’s basic parts. Today I’ll cover how visible your web site is to search engines and common errors to watch out for.

magnifying-visibility issues seo
Photo cred: pixabay.com/…magnifying-41355_960_720.png

On-page optimization refers to everything on your site that you can control and therefore having a properly functioning site signals to the search engines that you have invested the right amount of time and resources to show you are a site that deserves a visitor. You should have an approximate idea of how many pages are contained on your site.

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What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

Image credit Pixabay

So, I’m taking a Digital Strategy Course at the University of Toronto and during our class last night, my group of six people had to make a two minute video.  Sounds easy…right?

Another way to put this: in 120 minutes we had to conceive a video concept, we had to write a script, we had to shoot the video (we used an iphone 5s), we had to edit and blend in background sound, add the credits (we used Mac’s iMovie) and upload the final product to a YouTube channel that we also created during class.  In short,

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My Day at the Office

bringyourkidstowork day (Please Welcome my Guest Blogger Olivia)

As part of #bringyourkidstowork day I went to work with my dad. He works with the MacRAE’s Marketing team in Mississauga and I was able to follow in his footsteps throughout the day.

If I know one thing, nothing they teach you in grade nine prepares you for an office job.

My classes at school are an hour and a half long and I move around four floors in the course of one day.  My dad on the other hand, has

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Top 5 Ways to Optimize Your Off Page Performance

Photo Cred: http://dontpunchaclock.blogspot.ca/

So, you built a beautiful optimized web site and now it’s time to sit back and let the leads roll in.  Maybe that worked 2 years ago, but not likely today.  Online marketing is an ongoing event that must show continual change and improvement.

You need to think about your off page optimization.  Your competitors are probably thinking about this and so should you.  I’m talking about your search engine optimization (SEO) strategies away from your web site and how they

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On-Page or On Site Search Engine Opimization (SEO) – Keywords

Image Credit: http://www.truelancer.com

MacRAE’s Marketing (the company where I spend most of my wage earning hours) consults with companies every day about the best way to spend their on-line marketing dollars.  When our client has the patience to wait for organic search to find them (can be 5-8 months away or longer), I always recommend creating a list of primary keywords that will drive web site content production and a list of secondary keywords that content creators should keep in mind when writing a web site page or a blog posting for their site.

Keyword creation refers to compiling a list of individual words and multi-word phrases (2-6 words usually) that will guide the content creation for the site.  Of paramount importance in keyword research is balancing the keywords you think people will use in their search, with discovering what people are actually searching.  There are many tools to help you in this task.  Google AdWords has a keyword creation tool that, once you enter a list of keywords and phrases, will tell you

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