When you type your company’s name into Google, what are the first results you see? Try it! The same question goes for a hidden search, since your regular results may be affected by your browsing history. If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.
In SEO Checklist Part 1(last week), we covered some SEO basics and technicalities that you should keep in mind before your website even goes live. However, we have not touched content-related SEO or on-page SEO yet, because it’s a broad topic with many things to implement.
Both technical and off-page SEO contribute to your rankings. Although, on-page SEO will make or break your website in the SERPs, it is also one of the main reasons why
Every website owner’s goal is to climb the ranks on Google. PPC (Pay-Per-Click) ads are an good option to get traffic quickly, but if you wish to achieve steady traffic growth, SEO is mandatory.
However, there are plenty of SEO tips to consider and implement when it comes to your website optimization.
Any conversion strategy you can think of cannot happen if you don’t generate leads that it could convert. That’s one of the main goals of both sales and marketing — getting people interested in your product or service. However, that can be easier said than done, especially if you don’t have an SEO website optimized for that purpose. Why is getting more leads from your site so important?
If you’re thinking about getting into SEO for your website, keyword research is one of the first things you should do. Since your content marketing strategy will revolve around your keywords, knowing what to focus your content on is crucial for success. To optimize your SEO results, you have to become aware of the competitive digital market conditions. Research can also reveal what your competition is spending their advertising dollars on.
There are a few questions your research will have to answer:
Meta descriptions have no ranking value… right?
If you take Google’s word for it — they don’t have value. But, if meta descriptions don’t affect a website’s ability to rank and don’t help you at all when you’re competing for the click of the customer, you may wonder, “What’s the point?”.
What if I told you that despite not being a direct ranking factor, a meta description can still change a user’s perception of website value or it could indirectly affect rank. To unpack this, let’s talk about what meta descriptions are and why you should bother with them after all.
There’s a distinct learning curve to Google Ads, which can be disconcerting to small business owners. How are you going to set up your new campaign? How much should you pay per impression? There’s no end to the questions.
Who has the time to learn an entirely new skill from scratch while trying to run a business?
Hiring help to manage online advertising is always an option because the problem is many business owners aren’t aware of the capabilities of PPC ads. One of the most useful features of Google Ads, especially within the Google Display Network, is undoubtedly retargeting. Let’s have a look at retargeting in more detail, as well as why you should use it.
Blogging is one of those things that new business owners are generally discouraged from. Many marketers will tell you that it doesn’t pay off or it is too late to get into blogging in 2018. Those observations are undoubtedly correct in some cases.
However, painting the question of blogging with broad strokes leaves out a few crucial points. Is there no value at all to be had from showcasing your expertise via an SEO blog? It depends. Before you can find out whether that’s true for you, we need to dig a little deeper and ask a few critical questions.
Until recently, having a secure website with HTTPS wasn’t a priority of every business online. However, times are changing, and Google is making sure that companies follow its recommendations regarding privacy protection.
It’s essential for all business website owners to be up to date with the situation. To that effect, let’s recap the changes Google has been making recently, as well as take a look at the importance of HTTPS.
If you own a local business, you might be thinking that you don’t need online marketing. While it is true that local companies can do well with traditional marketing channels, there are indeed benefits to having a robust online presence. One of the ways of accomplishing that is improving your local SEO (Search Engine Optimization.)
Despite some misconceptions people tend to have about optimizing a website for local audiences, it’s a great way to make a business more discoverable in your immediate area. Here are five tips to build local engagement by implementing a good SEO strategy: