Gone Phishing, Spear Phishing and Whaling

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Photo Cred – uwindsor.ca

Last night I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint.  The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals.  It was also suggested we share what we learned here tonight, so I am posting this for my Blog readers and will share as much as I can.

The presenter, Ryan Duquette of Hexigent Consulting, told a packed house and a live webinar group that Phishing (pronounced like “fishing”) is a form of fraud where an attacker masquerades as a trustworthy entity to gain information from a potential victim.

This information can include things such as logon credentials,

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Top 5 Ways to Optimize Your Off Page Performance

Photo Cred: http://dontpunchaclock.blogspot.ca/

So, you built a beautiful optimized web site and now it’s time to sit back and let the leads roll in.  Maybe that worked 2 years ago, but not likely today.  Online marketing is an ongoing event that must show continual change and improvement.

You need to think about your off page optimization.  Your competitors are probably thinking about this and so should you.  I’m talking about your search engine optimization (SEO) strategies away from your web site and how they

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Offering Small Biz Fractional Employment: Consultants, is this right for you? #yaGottaLoveMarketing

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Fractional Employee
Photo Cred: zena-xina.deviantart.com

If small business services are what you like to offer then getting consistent work as an online marketing consultant is a challenging task and getting work that you truly enjoy is the most challenging of all.

First step, figure out what you love to do.  Then figure out how to do it every day.   #yaGottaLoveMarketing

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