Reputation Management SEO for Your Company

Reputation Management SEO for Your CompanyWhen you type your company’s name into Google, what are the first results you see? Try it!  The same question goes for a hidden search, since your regular results may be affected by your browsing history.  If your company’s had some negative PR lately, that climbed to the top of the SERP (Search Engine Results Pages), there are ways to adjust your digital marketing strategy to repair it.

Continue reading

SEO Checklist — Part 2 of 2

SEO Checklist — Part 2 of 2In SEO Checklist Part 1(last week), we covered some SEO basics and technicalities that you should keep in mind before your website even goes live. However, we have not touched content-related SEO or on-page SEO yet, because it’s a broad topic with many things to implement.

Both technical and off-page SEO contribute to your rankings. Although, on-page SEO will make or break your website in the SERPs, it is also one of the main reasons why

Continue reading

How Can I get My Website to Generate More Leads?

How Can I get My Website to Generate More LeadsAny conversion strategy you can think of cannot happen if you don’t generate leads that it could convert. That’s one of the main goals of both sales and marketing — getting people interested in your product or service. However, that can be easier said than done, especially if you don’t have an SEO website optimized for that purpose. Why is getting more leads from your site so important?

Continue reading

Optimize Your SEO Results – Start With Keyword Research

Optimize Your SEO Results - Start With Keyword Research

If you’re thinking about getting into SEO for your website, keyword research is one of the first things you should do. Since your content marketing strategy will revolve around your keywords, knowing what to focus your content on is crucial for success. To optimize your SEO results, you have to become aware of the competitive digital market conditions. Research can also reveal what your competition is spending their advertising dollars on.

There are a few questions your research will have to answer:

Continue reading

Why Bother with Meta Descriptions?

Why Bother with Meta Descriptions.png

Meta descriptions have no ranking value… right?

If you take Google’s word for it — they don’t have value. But, if meta descriptions don’t affect a website’s ability to rank and don’t help you at all when you’re competing for the click of the customer, you may wonder, “What’s the point?”.

What if I told you that despite not being a direct ranking factor, a meta description can still change a user’s perception of website value or it could indirectly affect rank. To unpack this, let’s talk about what meta descriptions are and why you should bother with them after all.

Continue reading

Why You Should Use Google Ads Retargeting Options

Why You Should Use Google Ads Retargeting Options.png

There’s a distinct learning curve to Google Ads, which can be disconcerting to small business owners. How are you going to set up your new campaign? How much should you pay per impression? There’s no end to the questions.

Who has the time to learn an entirely new skill from scratch while trying to run a business?

Hiring help to manage online advertising is always an option because the problem is many business owners aren’t aware of the capabilities of PPC ads. One of the most useful features of Google Ads, especially within the Google Display Network, is undoubtedly retargeting. Let’s have a look at retargeting in more detail, as well as why you should use it.

Continue reading