June 14, 2020July 6, 2020 Robert Dunford

How to Use Search Engine Marketing Effectively

Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

June 12, 2020June 12, 2020 Robert Dunford

What Is Search Engine Optimization in Digital Marketing?

Digital marketing is a broad term that encompasses different types of online advertising, such as Facebook advertising, other social media advertising, content marketing, email marketing, and so much more. In this day and age, brands and marketing campaigns focus hard on their online presence because people spend a lot of their time on the internet, whether for work or leisure.

June 10, 2020June 15, 2020 Robert Dunford

What Is the Difference Between SEO and SEM?

SEO and SEM are two terms that you often encounter in regards to internet marketing. People tend to confuse them and use them interchangeably without understanding the difference.

June 8, 2020June 15, 2020 Robert Dunford

The Complete Guide to Search Engine Marketing (SEM) – 2020

The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit.

May 26, 2020May 28, 2020 Robert Dunford

The Pandemic Moved My Cheese…

Marketing has Changed – Digital Marketing Delivers

Here’s how you can succeed in these changing times when the pandemic moves your cheese:

Have you read the mini book “Who Moved My Cheese” by Spencer Johnson? I read it a few years ago (downloaded the audio book from the Toronto Public Library actually) and this short read (listen) really changed the way I look at life and business changes. Published in 1998, this 96-page primer sold 28 million copies and is truly relevant in our lives today, in 2020.

April 20, 2020April 20, 2020 Robert Dunford

5 Tips for Generating SEO Friendly Content

Some people may think that optimized content can’t also be user-friendly, when the truth is that high-quality, optimized content significantly improves your ranking chances in search results.

To get your content to rank higher, check out this set of whitehat SEO tips.

April 14, 2020April 9, 2020 Robert Dunford

SEO Audit is Done, Now What?

When you’re ready to start your website optimization journey, the first thing you need to do is to get a comprehensive SEO audit. It includes analyzing your site’s performance and how it compares to competitors on search engines. It guarantees you that your website is up-to-date, which will also improve your website ranking. You get actionable insights that will help you reach your internet marketing goals.

The best website audits focus on three key aspects of SEO: On-page, Off-page, and Technical. So what’s next?

April 6, 2020April 13, 2020 Robert Dunford

10 of the Best Tools to Monitor Your Online Reputation and Why Monitor

Online reputation management is vital for your digital strategy in order to keep a positive brand identity for consumers. You can try to search for your brand on search engines manually, but you probably won’t find much information.