When it comes to boosting your local SEO, a Google My Business (GMB) page can come quite in handy. But what is GMB, you may be asking? It’s a Google business listing where customers can leave reviews, and where the most important information about a business can be displayed. However, many business owners neglect their GMB page, not giving it the attention it needs to help them thrive locally.
Among the things that make an SEO strategy successful, the way that you use links ranks high on the list of priorities. When link building is mentioned, SEO backlinks tend to be the first thing that comes to the minds of most marketers. However, that doesn’t mean that other types of links should be neglected. While backlinks are undoubtedly a critical factor in your website ranking and its perceived authority, internal linking – linking from one page within your website to another page in your website – can be just as important.
Even those who aren’t very familiar with SEO know that there are two kinds of search engine optimization: white hat SEO and black hat SEO. However, there seems to be some confusion about what these terms mean.
Optimizing your paid search list of keywords is an essential part of managing your PPC ad strategy. No marketer worth their salt is going to automate the process without analyzing the data and tinkering with the keywords. This is because optimization means precisely that: finding what works and doing more of that.
Even the best SEO company has to pick its battles carefully. With SEO optimization being such a broad field, it’s essential to know where to focus the most effort for best results. Time is valuable, so invest it in implementing strategies that will have the most significant impact on your SEO ranking.
Website optimization for mobile is becoming more critical, which is a trend that has been underway for a while now. With mobile searches consistently representing 50% or more of all Internet traffic, according to Statista, Google’s prioritization of mobile comes as no surprise.
With so much Internet traffic going through Google, our digital marketing strategies depend on its stability. Typically, this is never a problem — Google is one of the most prominent organizations in the world that keeps all of its processes under firm control. But occasionally, a bug or human error can cause chaos.
Duplicate content is somewhat of a confusing topic in SEO. There are different precise definitions and classifications of what it is. These differentiations can make the subject too complicated for business owners who only want to do their basic SEO optimization and not have to worry about details.
Social media monitoring may seem like an impossible task to do on your own. With so many social media networks, users and daily posts, how and why would you keep track of it?
The holiday season starts around Black Friday, and every year more people take their shopping online. Considering that over $123 billion was spent in 2018 on retail e-commerce, according to Statista, holiday marketing seems like the way to go.
