Why is a Loading Speed for Your Website a Must in Today’s Competitive Landscape?

A website can be very important in today’s business landscape, where many aspects of the sales cycle are online and digital.  In many ways, it can even help determine the success of your business.

However, having a website is not enough. It should have a good design, is easy to navigate, and should load on people devices quickly. These criteria should be present for your website to have a good website ranking.

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What KPI’s Should You Use to Track Your Digital Marketing Performance?

SEO is a very effective tool because it can be tracked and measured. SEO metrics can give you insights into everything: traffic, ranking, engagement, order, or revenue. It can tell you exactly how you are faring and this is the reason why every SEO expert uses it to determine where to spend their time and efforts in their SEO work.

If you want to do a thorough SEO analysis, you should look at your metrics; frequently referred to as KPI (key performance indicators). Looking at your KPI’s will provide you with the data needed to formulate new strategies or improve the current ones in place.  In other words, it will tell you if your strategies are doing well or not.

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Third Party Review Sites: Can they Improve Your SEO?

Google’s algorithm assesses websites by measuring their expertise, authority, and trust. These metrics are what make third-party reviews very helpful in improving your brand image and business trustworthiness. As such, if you want to improve your search engine optimization (SEO) ranking, you have to consider using this third-party SEO strategy for your business.

The volume and content of third-party reviews are big factors in SEO. To help build volume and content, here is an SEO strategy that will help improve your third-party review methods:

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Why Did My Web Pages Get Deindexed by Google?

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Ever wondered why Google removes content from its index?  Google excludes web pages because they find that not every optimization is good.  Some content also does not provide a valuable answer for searchers.

In your continuous attempt to develop a business plan digital marketing, you need to establish an effective digital and online marketing strategy to avoid getting deindexed. In addition, improve your practices to prevent your website from being removed from Google search.

Sneaky Site Redirecting

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Digital Marketing for Landscapers 101:

I get asked – I’m a Landscaper for residential and commercial properties.  Can digital marketing help me sell the projects I want?

With summer winding down, landscaping season in the Greater Toronto Area is set to take a break until the spring.  For many landscapers, who don’t switch over to a winter service (snow removal for example), its time to think about your business and work on booking your projects for 2022.

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How Can I Generate the Best SEO Content?

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When it comes to digital marketing optimization, most marketers focus on building an effective SEO strategy that will enable their business to climb up the search engine rankings.  SEO often involves practices such as thoughtfully building pathways for your audience to find your website, shifting around keywords and tags, and linking authoritative sites to help you climb up the rankings.

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What Are the Best Tools to Monitor My Online Reputation?

Your brand’s online reputation has the power to make or break your business’ success as customers rely on reviews about your products or services to make a decision.  Thus, building a positive online reputation can help establish a good customer relationship in the long run.

Reputation management aims to let potential customers find only the best evaluation about your business. It can be done by using online presence and status as your metric. Therefore, it is essential to get an SEO Consultant for online reputation to optimize your digital standing.

Since it is very difficult to always get the best reviews, here are five of the best tools to help you keep track of customer reviews and mentions of your business so you can respond to both good and not so good customer feedback.

Reputology (paid)

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Is Your Business Perfect for Online Marketing?

Does search engine optimization (SEO) work for all businesses?   To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.

A good SEO marketer should be able to spend a couple of hours on preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO.   By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to advise how much time and effort (read expense) will be required and whether you can achieve the goals you have shared with them.

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