Digital marketing for service companies in the GTA can be a very power way of generating new business. Improved website presence with new content driving your search engine optimization (SEO) can make a big difference in your new client development efforts. I have worked with service companies from many sectors and these companies have had an excellent return on investment (ROI) for their digital marketing spend.
Does search engine optimization (SEO) work for all businesses? To some degree yes, but many businesses would be better off to spend their limited marketing resources another way.
A good SEO marketer should be able to complete some preliminary research to determine how competitive the industry/keywords are and how costly is will be to effectively market your business with SEO. By looking at the amount of search being done and the number of competitors in your marketplace, a good supplier of SEO services should be able to …
If you found out Your Online Marketing was Consistently missing over 10% of all online search, would you start paying attention?
Are you using Google AdWords to drive relevant web traffic to your website? How is that working? Either way, read on.
According to statistics shared in a presentation at a Microsoft event (see below for presentation), compared to Google AdWords, Bing/Yahoo caters to a more affluent group and with every click costing 15-20% of the cost of a click on AdWords, Bing/Yahoo is a great
With Profile Canada, help your business improve your search engine ranking.
Profilecanada.com is a well respected directory site listing over 1 million Canadian businesses. The online directory is used by tens of thousands of people each month to find and contact businesses for their offered services. Google loves ProfileCanada.com and the businesses listed there because the directory is considered an authority site as it has been around for a long time.
Primarily for Canadian service companies (manufacturers try http://www.ctidirectory.com), ProfileCanada.com is a great place to list your business to help people find you in Google search.
Thank you to everyone who has donated to my Ride to Conquer Cancer!! Your support is needed and welcomed more than mere words can say. I am half way to my goal of raising $2,500. If you still plan to donate, please look at the bottom of this email for a link to do so.
Some of you have asked if you could join me and my team in the ride this year, so I am sending you this information just in case you also want to join us.
Last night I returned to my old stomping grounds at the University of Toronto, Mississauga Campus, for a #ClassesWithoutQuizzes discussion about your digital footprint. The focus of this event was on understanding how email fraudsters try to fool you and protecting yourself from these criminals. It was also suggested we share what we learned here tonight, so I am posting this for my Blog readers and will share as much as I can.
The presenter, Ryan Duquette of Hexigent Consulting, told a packed house and a live webinar group that Phishing (pronounced like “fishing”) is a form of fraud where an attacker masquerades as a trustworthy entity to gain information from a potential victim.
This information can include things such as logon credentials,
Have you built a website, but the leads just aren’t flowing in? Building your site is important foundation work to creating a successful 24 hours a day, lead generating source. To be most effective, your website needs visitors and to get visitors you need a plan!! This is where Inbound Marketing can make all the difference.
We speak to people every day who are “Do It Yourself” (DIY) style business leaders. These people are much more interested in learning how to create and implement an Inbound Marketing strategy than paying to outsource this service, so TorontoSEO.com has decided to help people learn how to DIY for Inbound Marketing with a training offer that is hard to ignore.
According to our partner, HubSpot, Inbound Marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
The backbone of your Inbound Marketing investment must be to create a plan that will Attract, Convert, Close and Delight people who are considering your products and services. Today, I would like to discuss the first stage of Inbound Marketing, the Attract Stage.
As the National Sales Manager at a mid-sized Inbound Marketing firm in Mississauga, Ontario, I often get asked about the importance of inbound links to your web site and the effects these links have on your Inbound Marketing success.
Are there “good” links to your website pages and “bad” or harmful inbound links?
What makes one link better than another link?
After all, aren’t all links created equal?
Assuming you want your website to generate new leads and opportunities for your company
The breadth and regular posting of content on your website determines the visitors who will find your site through search.
Content is still King! Long Live the King!
After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals. Whether they be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email address for drip marketing or whatever your motivation for creating the web site in the first place.
The most valuable areas to maximize the benefits of any content you put on your site is to: