Robert Dunford

Can Trucking Businesses Succeed with Search Engine Optimization?

Digital Marketing for All Sorts of Trucking Companies

Short answer…absolutely!! (you may skip to the end and contact me for some help) or

longer answer…Trucking companies can and do grow their businesses with digital marketing.  An SEO strategy is just as important as any other kind of business strategy, if not more so today.  In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.

SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines.  It is one of the most important aspects of any marketing plan for any business, including trucking.

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Robert Dunford

Digital Marketing for Dental Practices – Where does digital marketing fit in?

2020 has been a challenging year for many dental practices as the options for driving new patients to your practice have been temporarily hindered.  You may have been promoting your practice at invitation events like Halloween or by getting out into the community to help others, maybe special promotions for patient referrals, outreach with social media, maybe a newsletter?  Am I close?

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Robert Dunford

Can Junk Removal Businesses Succeed with Search Engine Optimization?

Environmentally Friendly Junk Removal Services

Junk removal is a competitive industry; with one giant company and many smaller, more localized players.  Whether you are buying a franchise, starting a junk removal business on your own or joining one of the hundreds of other local, regional and national waste management companies, your marketing and advertising efforts have a direct impact on potential revenue.  

Can the small, local junk removers compete with the million-dollar budget of the “Big Guy”?  You bet they can!  And they do.

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Robert Dunford

Inbound Links to Your Website – Some Are Good, Some Not So Good – Make the Right Choice

Backlink can be helpful and harmful.

I often get asked about the importance of inbound links to your web site and the  effects these links have on your Inbound Marketing success.

  • Are there “good” links to your website pages and “bad” or harmful inbound links?  
  • What makes one link better than another link?
  • After all, aren’t all links created equal?

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Robert Dunford

Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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Robert Dunford

What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

Video, it has been said, is the new text.  I agree.

There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.

I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.

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Robert Dunford

How Can I Reach People When They're Not on Google?

Targeted Display Hits the Mark!!

We know that optimizing your website and implementing regular SEO services will help your company be found when someone is searching on Google for your goods and services.  What about when people are not on Google?

MacRAE’s Marketing is pleased to announce a new product offering for all our website, search engine optimization (SEO), pay per click (PPC) clients and prospects that we call Rapid Reach Targeted Display. 

Targeted Display (aka programmatic advertising) involves the presenting of display (image) advertising to a focused group of people when they are searching online.  Targeted display is branding

Where does Rapid Reach Targeted Display fit in with digital marketing today?

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