Robert Dunford

Effective PPC Tactics to Try Yourself in 2022

PPC Strategy

PPC, or pay-per-click, is a type of internet marketing in which advertisers pay for each time one of their advertisements is clicked by the users. In layman’s term, it is simply a means of paying for visits to your website rather than having to earn those views organically.

PPC also enables you to pay for ad placement at the top of the search engine results when a customer searches for a term related to your business offering.

PPC Strategies That You Can Try in 2022

With that being said, here are some PPC strategies that you can use to boost the online traffic to your website.

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Robert Dunford

Effectiveness of Quality Inbound Content Marketing!

If you work in digital marketing, you’ve undoubtedly heard of “inbound marketing” in your experiences and probable seen it in action several times.  Many marketers emphasize the significance of inbound marketing in their digital strategy. 

The basic functions of digital marketing are straightforward. Inbound marketing can be a cost-effective approach for attracting and converting customers in a budget friendly, ROI driven process.

But first, let us differentiate digital marketing from inbound marketing.

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Robert Dunford

3 Reasons You are not Showing in Google Results

Not showing up on Google…Why?

The majority of users never go beyond the first page of search results.  A recent survey shows that the top-ranked website in Google has a daily visit of 33/100 users, compared to only 18/100 users for secondary websites.

According to this study, the top ranking in Google’s organic search results receives 33% of visitors, compared to 18% for the second place, and traffic only decreases.

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Robert Dunford

Why is a Fast Loading Speed for Your Website a Must in Today’s Competitive Landscape?

A website can be very important in today’s business landscape, where many aspects of the sales cycle are online and digital.  In many ways, it can even help determine the success of your business.

However, having a website is not enough. It should have a good design, is easy to navigate, and should load on people devices quickly. These criteria should be present for your website to have a good website ranking.

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Robert Dunford

What KPI’s Should You Use to Track Your Digital Marketing Performance?

SEO is a very effective tool because it can be tracked and measured. SEO metrics can give you insights into everything: traffic, ranking, engagement, order, or revenue. It can tell you exactly how you are faring and this is the reason why every SEO expert uses it to determine where to spend their time and efforts in their SEO work.

If you want to do a thorough SEO analysis, you should look at your metrics; frequently referred to as KPI (key performance indicators). Looking at your KPI’s will provide you with the data needed to formulate new strategies or improve the current ones in place.  In other words, it will tell you if your strategies are doing well or not.

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Robert Dunford

Third Party Review Sites: Can they Improve Your SEO?

Google’s algorithm assesses websites by measuring their expertise, authority, and trust. These metrics are what make third-party reviews very helpful in improving your brand image and business trustworthiness. As such, if you want to improve your search engine optimization (SEO) ranking, you have to consider using this third-party SEO strategy for your business.

The volume and content of third-party reviews are big factors in SEO. To help build volume and content, here is an SEO strategy that will help improve your third-party review methods:

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Robert Dunford

Why Did My Web Pages Get Deindexed by Google?

Image Source

Ever wondered why Google removes content from its index?  Google excludes web pages because they find that not every optimization is good.  Some content also does not provide a valuable answer for searchers.

In your continuous attempt to develop a business plan digital marketing, you need to establish an effective digital and online marketing strategy to avoid getting deindexed. In addition, improve your practices to prevent your website from being removed from Google search.

Sneaky Site Redirecting

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Robert Dunford

Digital Marketing for Landscapers 101:

I get asked – I’m a Landscaper for residential and commercial properties.  Can digital marketing help me sell the projects I want?

With summer winding down, landscaping season in the Greater Toronto Area is set to take a break until the spring.  For many landscapers, who don’t switch over to a winter service (snow removal for example), its time to think about your business and work on booking your projects for 2022.

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