As Google becomes more and more advanced, it enables various types of media to shine and come to the forefront. One of the best examples of this is podcasts. Podcasts are listened to by hundreds of thousands of people daily. However, there are very few SEO consultants who would consider them to be direct SEO assets that could help you rank in SERPs.
Podcasting is more of a means of expression, promotion, and networking. It could help drive some
Any SEO expert or content marketer will inevitably hear the question, “How long will it take for my website/webpage to reach the top of Google’s rankings?” Many of us have gotten used to getting what we pay for instantly, or at least in a couple of days. Services and goods are praised and valued for their speed and efficiency. It should come as no surprise that
Running and growing a business is a pretty tough task. It relies heavily on one’s ability to influence and control the market, especially in the online world. The best way to do this is to step up your game and be flexible and resourceful. Especially when it comes to marketing and advertising. You want to be able to understand your audience and know how to provide them with the right content that will get them to convert.
Local PPC or local Pay Per Click is a paid digital marketing strategy that helps local businesses target customers in their vicinity or a specific area. The goal of local PPC is to target potential customers and ultimately get them to visit your place of business and purchase your goods or services. It is a scalable method of marketing that helps
Google is always pushing boundaries and looking for ways to improve their services. One of their primary missions is to make Google searches more practical and relevant by enhancing the interpretation of queries, giving people the results they seek. This past October was a significant milestone in that mission with the new BERT update. Many that speak about BERT call it a significant
The internet has completely changed the landscape of marketing. Information on anything you need is just a Google search away! With so much information readily available and sitting in our pockets, you can be sure that there is a lot of traffic generated. Online traffic is essentially the lifeblood of digital marketing. In order to get organic traffic on the internet,
SEO is one of those buzzwords that many have heard, but few understand. SEO, or “search engine optimization,” is a key strategy that any aspiring online marketer must master to get results. Getting good at SEO is a process that takes a lot of time and effort, and even then,
Standing out among the millions and millions of pages on the world wide web can be a challenge. However, there are two key ways to build up your site and grab the attention of the market. These two marketing approaches are Search Engine Optimization (SEO) and Pay Per Click (PPC). Both of these methods have
If you are the owner of a business or company that is looking to reach customers over the internet, then it is essential to have a reliable SEO agency or digital marketing company that you can rely on. Having professionals in this field can provide a competitive edge over others. However,
Many SEO pros tend to solely focus on checking the boxes off their Google checklist, while forgetting the other side of the process – the human side. While keeping up to date with the technical aspects of a website is essential, keeping the user in mind is crucial. After all, the desired result is user interaction and conversion. Imagine