Robert Dunford

Can Backlinks Boost Your Business’ Growth?

The ultimate goal of any business is to grow, but there are different avenues for accomplishing that.  Exploring and trying them all may be counterproductive, so you need to be aware of how different strategies complement each other. If you’re trying to grow your business with content and digital marketing services, you’ll want to look into backlinking as a way of boosting your growth.

A backlink is a hyperlink on a website that leads to your site (usually to a good blog post or cornerstone content.) However,earning quality backlinks is by no means an easy thing to do.  It takes a lot of time, effort, and research.  If you’re wondering why to go through all that trouble, the answer is simple: there are so many backlink benefits that expending that kind of effort is worth it.  Let’s have a look at some of them:

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Robert Dunford

What Makes a Great Landing Page?

It’s effortless to make a landing page if you don’t care about the results you get. However, if you do, then it becomes a science. It is because a landing page is one of the essential tools of content marketing, and it needs to be perfectly optimized to provide you with the results you need.

Not all businesses understand that,considering the insanely high bounce rates of landing pages in general, which go up to 90 percent. So what makes a great landing page? How can you optimize your landing pages so that they convert and make full use of your good website ranking?Let’s have a look at some tips:

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Robert Dunford

Do Older Blogs Have Any Value for My SEO

Blogging has been prominent in the corporate arena for a while now, and it’s still one of the central ways of building authority and thought leadership. But with the times and technologies we use are changing so rapidly, we may find our old blog posts becoming obsolete. Besides,many blogs that were posted before Google cracked down on keyword stuffing maybe full of bad content and not doing you any favours.

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Robert Dunford

Why Create a Google My Business (GMB) Page?


Visibility and branding are two of the top priorities for local businesses, as well as those that are trying to grow. Consistent branding,good marketing strategy and taking advantage of being able to manage your company across Google go a long way in securing visibility.

Among the many things you can do;creating a Google My Business page for your business shouldn’t be passed over.The Google My Business page has many capabilities which provide you with opportunities to build up your brand and perform unparalleled reputation management, among other things. Here’s why you should create a Google My Business page: 

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Robert Dunford

What to Consider in PPC Remarketing Campaigns

What to Consider in PPC Remarketing Campaigns

For an online marketing company, a PPC remarketing campaign is an opportunity — but this doesn’t mean it will always pay off for a business. Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site (more)…In the pay per click arena, it’s all about numbers, results, calculations and careful consideration of the customer and their buyer’s journey. PPC marketing is a proper way to achieve results fast, but if it’s not as efficient as you’d like, you might consider remarketing.

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Robert Dunford

Internal Linking: Do’s and Don’ts

Internal Linking Dos and Donts

In the world of SEO, certain practices are so essential that you won’t ever see a website that doesn’t utilize them. These things become necessary, as the competition online is flourishing. You can no longer hope to break through online obscurity without them. Internal linking is undoubtedly one of those practices, and it’s quite simple on the surface — add in a link into your content that leads to another page on your website, right?

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