5 Tips to Maximizing the Benefits of the Content on Your Website.

Content is King! Long live the King!!

In 2020, it has never been more accurate to say that the breadth and regular posting of content on your website determines the quantity and quality of visitors who will find your site through search.

Content is still King! Long Live the King!

After all, your content is why people are visiting your site; what will help you achieve your on-line marketing goals.  Whether your goals are to be gaining credibility with existing or new clients, generating leads, downloads of whitepapers, collecting email addresses for drip marketing or whatever your motivation for creating the web site in the first place, content is what Google still uses to decide what people ever see your website.

5 Tips to maximizing the benefits of any content you put on your site:

  1. Ensure you have developed a primary and secondary keyword list, so that each page of content you create can be optimized for search as well as for your visitors. (see my previous Keyword Blog post on keyword list creation ideas).

2. Know who your audience is and ensure your content helps them in some way.  Write in short, simple sentences to ensure your message is clearly understood.

3. When possible, make sure you have at least 250 words on every web page or blog posting because search engines seem to give higher priority/better indexing to the first 250 words on any given web page.  Posts should really have at least 500 words to be most effective.

4. Review (or better yet, write if time allows) all content yourself prior to posting and be sure to deal with reputable writers to ensure your site does not have content that exists somewhere else.  Duplicate content will sink your ship.  An easy way to test your content for originality is to copy a section of your blog and paste it into the Google search box with “quotation marks” around it for an exact match search.  Then you can easily see when someone is cheating. Get your money back and move on.

5. Ensure you have a section or page of your site that is constantly changing so that search engines find new content when they come back and index your pages.   Many companies use a blog posting once or twice (or more) per month to achieve this best practice and show their visitors and search engines that they have interesting, on topic information that they want to share.

You can choose to structure an digital marketing campaign on your own, but you can also turn to a professional who will save you a ton of time and utilize their experience to optimize your content, ads and most importantly, the results for you.

If you’d like some assistance in coming up with the best SEO results for your business, please don’t hesitate to contact me and we can set up a Zoom call to see how I can help you!!

Rob Dunford is a Marketing Consultant in the Great Toronto Area with over 25 years of experience in implementing marketing plans for small businesses.

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A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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Video, it has been said, is the new text.  I agree.

There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.

I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.

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How Can I Reach People When They're Not on Google?

Targeted Display Hits the Mark!!

We know that optimizing your website and implementing regular SEO services will help your company be found when someone is searching on Google for your goods and services.  What about when people are not on Google?

MacRAE’s Marketing is pleased to announce a new product offering for all our website, search engine optimization (SEO), pay per click (PPC) clients and prospects that we call Rapid Reach Targeted Display. 

Targeted Display (aka programmatic advertising) involves the presenting of display (image) advertising to a focused group of people when they are searching online.  Targeted display is branding

Where does Rapid Reach Targeted Display fit in with digital marketing today?

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How to Use Search Engine Marketing Effectively

How to Use Search Engine Marketing Effectively

Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

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