Negative feedback and reviews are something every business owner hopes to avoid. After hours, weeks, months, and sometimes even years of hard work, having an unhappy customer who isn’t afraid to voice their opinion harshly can be a real gut punch. When that happens,
The way we browse the internet has turned into a fascinating process that both web developers and SEO professionals are constantly studying. Search engine marketing can bring enormous benefits, but today, the competitive edge your internet marketing provides has to be sharper than ever to make a significant difference.
The secrets of SEO may seem as though they are a science practiced only by the technically adept, but the truth is that there are many things business owners can do to help their search result rankings even with the most basic of technical skills. But is it worth it? It’s always a healthy choice to take a critical look at any business strategy before investing.
Though it may be easy to begin using and experimenting with Pay Per Click ads, there is a learning curve. According to Wordlead, PPC ads have a 200% average ROI, but some businesses are doing even better than that. To receive above average ROI when using PPC, your knowledge should extend beyond the basics of paid search.
When it comes to boosting your local SEO, a Google My Business (GMB) page can come quite in handy. But what is GMB, you may be asking? It’s a Google business listing where customers can leave reviews, and where the most important information about a business can be displayed. However, many business owners neglect their GMB page, not giving it the attention it needs to help them thrive locally.
Among the things that make an SEO strategy successful, the way that you use links ranks high on the list of priorities. When link building is mentioned, SEO backlinks tend to be the first thing that comes to the minds of most marketers. However, that doesn’t mean that other types of links should be neglected. While backlinks are undoubtedly a critical factor in your website ranking and its perceived authority, internal linking – linking from one page within your website to another page in your website – can be just as important.
Optimizing your paid search list of keywords is an essential part of managing your PPC ad strategy. No marketer worth their salt is going to automate the process without analyzing the data and tinkering with the keywords. This is because optimization means precisely that: finding what works and doing more of that.
Even the best SEO company has to pick its battles carefully. With SEO optimization being such a broad field, it’s essential to know where to focus the most effort for best results. Time is valuable, so invest it in implementing strategies that will have the most significant impact on your SEO ranking.