SEO is one of those buzzwords that many have heard, but few understand. SEO, or “search engine optimization,” is a key strategy that any aspiring online marketer must master to get results. Getting good at SEO is a process that takes a lot of time and effort, and even then,
Paid Search Vs. Organic Search Marketing – which is better?
Standing out among the millions and millions of pages on the world wide web can be a challenge. However, there are two key ways to build up your site and grab the attention of the market. These two marketing approaches are Search Engine Optimization (SEO) and Pay Per Click (PPC). Both of these methods have
Warning Signs of a Bad SEO or Digital Agency
If you are the owner of a business or company that is looking to reach customers over the internet, then it is essential to have a reliable SEO agency or digital marketing company that you can rely on. Having professionals in this field can provide a competitive edge over others. However,
Think of Your User First and the Rest Will Follow
Many SEO pros tend to solely focus on checking the boxes off their Google checklist, while forgetting the other side of the process – the human side. While keeping up to date with the technical aspects of a website is essential, keeping the user in mind is crucial. After all, the desired result is user interaction and conversion. Imagine
Someone Gave Me a Negative Review Online, What Should I Do?
Negative feedback and reviews are something every business owner hopes to avoid. After hours, weeks, months, and sometimes even years of hard work, having an unhappy customer who isn’t afraid to voice their opinion harshly can be a real gut punch. When that happens,
Redoing Your Website? Consult an SEO Specialist before You Start
The way we browse the internet has turned into a fascinating process that both web developers and SEO professionals are constantly studying. Search engine marketing can bring enormous benefits, but today, the competitive edge your internet marketing provides has to be sharper than ever to make a significant difference.
What Are Some Common Concerns about SEO as an Effective Marketing Choice?
The secrets of SEO may seem as though they are a science practiced only by the technically adept, but the truth is that there are many things business owners can do to help their search result rankings even with the most basic of technical skills. But is it worth it? It’s always a healthy choice to take a critical look at any business strategy before investing.
Should I Bid on My Own Brand Names in PPC?
Though it may be easy to begin using and experimenting with Pay Per Click ads, there is a learning curve. According to Wordlead, PPC ads have a 200% average ROI, but some businesses are doing even better than that. To receive above average ROI when using PPC, your knowledge should extend beyond the basics of paid search.
Why Think About Your Google My Business (GMB) Profile?
When it comes to boosting your local SEO, a Google My Business (GMB) page can come quite in handy. But what is GMB, you may be asking? It’s a Google business listing where customers can leave reviews, and where the most important information about a business can be displayed. However, many business owners neglect their GMB page, not giving it the attention it needs to help them thrive locally.
What Is Internal Link Building and Why Should We Do It?
Among the things that make an SEO strategy successful, the way that you use links ranks high on the list of priorities. When link building is mentioned, SEO backlinks tend to be the first thing that comes to the minds of most marketers. However, that doesn’t mean that other types of links should be neglected. While backlinks are undoubtedly a critical factor in your website ranking and its perceived authority, internal linking – linking from one page within your website to another page in your website – can be just as important.