The volume of potential customers that fall in the senior or older adult demographic is staggering, and should definitely be utilized by companies who offer digital marketing services.
According to the new Ofcom study, ‘Adults: Media use and attitudes report 2019 ‘:
Age Group 55-64s:
96% use a mobile phone
43% watch on-demand / streamed content
If your pages are not indexed, this could mean that Google does not “like” them or may be unable to crawl them easily. Here are some possible reasons why your indexed page count has started to decrease:
Here are some helpful tips on how to find and fix the problem of decreasing numbers of indexed pages.
When people want to learn more about your business, the first thing they will likely do is Google you. Because what they find can ultimately determine whether they will do business with your company, you want them to see positive reviews.
Everything that potential customers find about you on search engines makes up your online reputation. Therefore, it’s your goal to ensure that the best stuff ever said about you or your organization is what people find. To do that, you need to ensure your website, social media accounts, and best reviews rank highest when people search for you. Here’s what you can do with Google’s search result pages to optimize your online reputation.
By now you may know that Google has been shifting its algorithm in favor of mobile-friendly sites, and mobile-first indexing is a step in that initiative.
Up until now, businesses often created two versions of the company site – one for viewing on a desktop and one for viewing on mobile devices. When Google used to index and rank sites, it would use the site’s desktop version to get the information it needed for website ranking. Now the shift to indexing mobile versions first is on.
Featured Snippet is a format that’s supposed to provide users with a direct and concise answer to their questions right on the SERP (without them having to click on a specific result). In other words, they’ve selected search results featured in a box on top of organic search results and below the ads.
Featured snippets are important for your SEO for two reasons. First, they present an opportunity to get more clicks from organic traffic without higher Google rankings. Second, they increase the number of no-click searches. When performing a search, you’ll likely see these featured snippets for all sorts of things, and it’s an opportunity you should target. But how to do it?
Diving into digital marketing without knowing how Google ranking works is a recipe for disaster (and a big waste of your time). Google regularly rolls out small updates to its algorithm, while we see significant updates every few months. The algorithm constantly evolves to provide users the best experience, and it uses more than 200 factors (such as backlinks, page load times, mobile-friendliness) to rank pages and websites.
AdWords and Bing are probably the most well-known PPC networks. Unfortunately, those are the only two most people think about when it comes to PPC marketing. There are many more PPC networks out there, and no two of them are exactly alike, which is a good thing because advertisers have more opportunities to build a massive reach across different audiences and online behaviors.
Today, the 8 best PPC ad networks are:
Social media is seen as a marketing tool that is extremely beneficial for B2C companies, but one that B2Bs struggle with. It’s not true that B2B companies cannot enjoy success from social media, but the benefits they can reap from it are a bit different. For B2B companies, social media is great for branding, but not that effective at bringing in immediate revenue.
Local businesses need to know how to optimize for their specific area. Standing out in local searches is the best way to get the majority of queries and customers. However, there is a lot of confusion about what it takes to be number one in the local digital landscape.
The biggest misconception for many owners, who are new to digital marketing, is that the answer lies in
Pay per click marketing, or PPC marketing, is one of the best ways to generate more sales. Unlike SEO, which focuses more on traffic and the long game, PPC allows you to instantly reach an audience that is more likely to convert. However, after some time, the process of running pay per click campaigns can become automatic.
While this is a great way to scale the process, it does stop many marketers from
