How to Use Search Engine Marketing (SEM) Effectively

How to Use Search Engine Marketing Effectively

Getting started with digital marketing can be intimidating. There are so many forms of it and so many ways to go about it – you need to think about social media, search marketing, and content marketing, and perhaps you’re not even sure what the differences among all of those are.

One thing is for sure: you want your website to be useful, and you want it to show up in search results when people search for relevant keywords. If your website isn’t appearing in search engine results pages (SERPs) – or maybe it is, but on the second or the third page (positions 11-30) chances are that your website traffic is low.

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The Complete Guide to Search Engine Marketing (SEM) – 2021

The goal of any website – regardless of what it’s about – is to have as many targeted visitors as possible. If the website is offering a product or a service, more visitors usually means more profit. If the website is purely informational or for entertainment, it is likely earning money through the ads on its pages. More website traffic can also mean more profit. So how does search engine marketing play a key role in supporting the goals of the website owner?

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I updated my website 3 years ago, should I update it now?

My clients and prospects often ask, “When should I update or redo my website?  Well, the answer is a bit complicated because to redo or not is determined based on a variety of elements.  Some of these elements can be measured and others that often are no more than just a feeling or preference. The short answer, call me to discuss. The slightly longer answer… you need to start by asking yourself a few basic questions.

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Can Trucking Businesses Succeed with Search Engine Optimization?

Digital Marketing for All Sorts of Trucking Companies

Short answer…absolutely!! (you may skip to the end and contact me for some help) or

Longer answer…Trucking companies can and do grow their businesses with digital marketing.  An SEO strategy is just as important as any other kind of business strategy, if not more so today.  In other words, SEO, also called search engine optimization, is the process you follow if you want more leads from your website.

SEO is a process in which you outline and implement steps that serve to improve the ranking of your website on search engines.  It is one of the most important aspects of any marketing plan for any business, including trucking.

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Digital Marketing for Dental Practices – Where does digital marketing fit in?

2020 has been a challenging year for many dental practices as the options for driving new patients to your practice have been temporarily hindered.  You may have been promoting your practice at invitation events like Halloween or by getting out into the community to help others, maybe special promotions for patient referrals, outreach with social media, maybe a newsletter?  Am I close?

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Can Junk Removal Businesses Succeed with Search Engine Optimization?

Environmentally Friendly Junk Removal Services

Junk removal is a competitive industry; with one giant company and many smaller, more localized players.  Whether you are buying a franchise, starting a junk removal business on your own or joining one of the hundreds of other local, regional and national waste management companies, your marketing and advertising efforts have a direct impact on potential revenue.  

Can the small, local junk removers compete with the million-dollar budget of the “Big Guy”?  You bet they can!  And they do.

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Inbound Links to Your Website – Some Are Good, Some Not So Good – Make the Right Choice

Backlink can be helpful and harmful.

I often get asked about the importance of inbound links to your web site and the  effects these links have on your Inbound Marketing success.

  • Are there “good” links to your website pages and “bad” or harmful inbound links?  
  • What makes one link better than another link?
  • After all, aren’t all links created equal?

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Meta Tagging Your Website – Why is This Still So Important?

A properly optimized Meta description will enable a search engine user to determine whether your site is worth investigating in their search for the answer to whatever information they seek.  In other words, meta tags become your on SERP (search engine results page) marketing tag line which is your chance to tell potential visitors to come and see your site.  Very important!!

According to Wikipedia, “Meta Elements are tags used in HTML or XHTML documents to provide structured metadata about a Web page.  They are part of a web page’s head section.  Multiple Meta elements with different attributes can be used on the same page.  Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.”

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What is the value of adding video to your Search Engine Optimization (SEO) content creation strategy?

Video, it has been said, is the new text.  I agree.

There is a growing contingent of practitioners who feel that websites should adopt content that not only embodies what is most important to the user but also enhances the user experience by seamlessly informing, engaging and informing through audio, text, imagery and video – everything but text.

I believe that a site owner who doesn’t add video is missing out; that they are missing a very big trick by not incorporating content that has the capability to connect with their intended audience.

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